What you get with me

I’m a strategic and creative SEO/GEO writer and strategist and fractional head of content with 15+ years across SaaS, education, and language services (including taking an online brand from zero to +£250K in course sales). I bring clarity, autonomy, positivity, and dedication to help build brand presence, engage audiences, and deliver results.

Having led SEO/GEO, editorial, and multi-channel content strategies, I know how to grow awareness, convert, and make lasting audience connections. As a seasoned freelancer, I hit the ground running when serving clients, with excellent communications and deliveries always by the deadline.

I thrive in fast-paced, changing environments where I can strategize and execute on complex projects in the company of dedicated teams. Comfortable delegating, I’m also ready to roll up my sleeves and get stuck in.

Skills at a glance

Content strategy, editorial leadership, SEO/GEO/AEO, AI workflow design, content operations, data analysis, email marketing, social media, campaign planning, localization, copywriting, editing, team mentoring, stakeholder collaboration.

A fuller picture: 15+ years’ experience

Content Marketing Lead, Wetu (B2B travel SaaS), remote fractional contract Jan–Jul 2026

Led cross-channel digital content strategy design, creation, & implementation (blog, social media, sales funnel, nurture sequences, email) contributing directly to MQL growth.
Built an AI content workflow that reduced content production time by 40% & enabled channel-adaptation for social media not before achieved by the company.
Led blog & YouTube SEO, GEO, & AEO (technical & on-page) with immediate traffic impact.
Designed AI-friendly brand voice guide & editorial calendar, improving clarity & efficiency.
Directed & coached cross-functional English- & Spanish-speaking teams (in-house & agency) on content creation & optimization, graphic design, & regional adaptation to LATAM, recognized by Wetu as a key contribution to the region winning its first major client.

Head of Content & Founder, The Translator’s Studio (online courses), operating since 2014

Built a content marketing engine from zero to +£250K in sales through blog SEO/GEO, social media, newsletter, YouTube channel, lead-magnet based sales funnel, community group.
Recruited & managed freelance & agency support. View.
Designed end-to-end blog ranking strategy with keyword research, content calendar, writing, optimization, & backlink building to achieve #1 ranking posts, outranking far larger organizations. Implemented affiliate marketing. View.
Website design: copy, landing pages, forms, graphic design.
YouTube channel: end-to-end strategy and planning, outreach to carry out interviews, presenting, video editing, graphic design, YouTube SEO. Subscribers 1.5K, 3.5 K hours watch time. View.
Sales: creation of sales funnel leading to 33% conversion of SQLs.

Freelance content creator: clients worldwide in SaaS, education, & language services since 2012

Content strategy & leadership

Content strategy creation & implementation with leaders & content teams.
Examples: Chartered Institute of Linguists (consultant), view. Grove Linguistics (content lead), view.

SEO/GEO/AEO blogging & social media content

Writing & editing to brief, with full meta content & deep optimization of existing posts.
Data-led channel adaptation and optimization for social media strategy & content.

Translation & editing

Localization planning and management. Millions of words translated (law, business, tech)
Style guide development and oversight across languages.
QA on human & AI output across UK & US English, trusted by brands like Pearson.
Fiction & non-fiction book editing.
Millions of words translated with specialization in marketing, law, and business.

Learning design

Course creation & direction up to post-graduate level on translation, editing, & proofreading. Teacher training and student mentoring (The Translator’s Studio).
Development of B2B marketing workshops & webinars for ProZ.com, 2013–2025.
Conference speaker for CIOL (2025) & ProZ.com (2014).
English and Spanish language teacher (full time, 2003–2010).

Selected qualifications & certificates

Digital Marketing, Analytics and Strategy Career Accelerator, London School of Economics, UK, May–Nov 2025, 480 hours of practical training including AI masterclasses and GEO updates. Grade: distinction.
MA Legal Translation, Distinction, City University, UK, Jan 2013.
MA Translation Studies, Merit, University of Portsmouth, Jan 2011.
BA Hons French and Hispanic Studies, 2:1, University of Liverpool, June 2003.
CIOL Post-graduate diploma in translation (DipTrans), Spanish > English, full pass (2013); French > English, paper 3 pass (2022)
DELE C2 (Spanish proficiency), Instituto Cervantes, 2021.

Noteworthy CPD

AI Leadership: Strategy, Governance, and Agentic Systems, Harvard Data Science Review, three-month Intensive, Apr–Jun 2026 (currently in course).
Agentic AI, Harvard Data Science Review, 2.5-week intensive November 2025.
Silver member of the London Writers’ Salon, 2024–present.
Blog Growth Engine/AI Income Blueprint, (SEO/GEO/AEO blogging), ongoing updates since 2021.
Primal Video (YouTube training), 2021.
Active Campaign, various courses on email marketing provided by that company, 2021.
Copywriting, College of Media and Publishing, UK, 2017.
Copyediting 1, Chartered Institute of Editing and Proofreading (CIEP), 2022.
Professional Associations: Member of the Chartered Institute of Marketing (CIM).

Tools

SEO, GEO & data: Ahrefs, Semrush, SurferSEO, NeuronWriter, Google Ads, GA4, GSC, Meta for Business
AI: Claude, ChatGPT, Gemini, custom agentic workflows
Email: ActiveCampaign, MailerLite, Mailchimp, Substack, Hubspot
CMS and design: WordPress, Webflow, Drupal, Canva, Teachable

Off the clock

Avid hiker, skier, and runner, including marathons.
Nature and animal lover. House- and pet-sitter.
Art enthusiast and creative writer, currently working on my second novel.
Explorer.

If you'd like to hear more details about any aspect of my work history or credentials, don't hesitate to ask.

Home

About

CV & Credentials

Featured

SaaS & Tech

Education & Language

Social & YouTube

Books & Courses

All Content