Geoff Whiting

Holiday shopping is getting an early start, but there’s still time to finish prepping your website, campaigns, and overall operations to fill those orders. To help you avoid finding coal in your company stockings, here are five strategies and…

Every eCommerce company is holding its breath and checking the shadows for what fright lurks in the supply chain. With the disruption in early 2020 still going strong through the end of 2021, there’s plenty of fear to go around. The spooky season…

This is a guestpost from our friends at Red Stag Fulfillment. Running a business yourself is like running a marathon at a sprinter’s pace. When starting a business, doing everything yourself saves money, so you end up becoming an expert in social…

Businesses need every advantage in today’s tumultuous economy, and prioritizing local SEO and marketing may be a way to stay on top for many. Targeting local consumers and monitoring their shopping trends also allow companies to compete for shifting…

Every eCommerce business wants to reduce its costs or offer something unique to customers, and these often involve importing products. Thankfully, you can not only achieve these goals but also add some cost-savings to the mix for your eCommerce…

If you’re an eCommerce marketer, by now, you’ve read countless articles and studies about how eCommerce sales are skyrocketing, and nearly every person is now a potential customer. You’re either looking to take advantage of that new potential or…

Understand Customer Expectations So You Can Exceed ThemWhen it comes to running a successful business, you need to understand how you operate and what value customers see in your offers. Taking this physician, heal thyself approach to sales will help…

Customer reviews shape the ways people think about you and your products, how much they trust you, and if you’ll be their eCommerce shop of choice. Lacking reviews, on the other hand, can quickly send potential shoppers to other websites and bust…

‍Email remains one of the best ways to reach your customers and maintain your sales relationship. When done right, your email marketing can strengthen the bond with customers and build trust so that they want to open your messages and click on those…

Created for Empyr before their April 2020 acquisition. Company is now Figg (gofigg.com)This is the start We know that 90% of retail purchases in the U.S. still happen in brick-and-mortar stores, and projections keep this number at 82.5% as…

This article was created as a guest post for Red Stag Fulfillment and K2 EnterpriseseCommerce growth has never been a straight line. What we’re seeing makes a clear case for 2021 being more complex than ever. In other words, if you want to protect…

After a year like 2020, it’s tempting to advise any and all entrepreneurs to simply hold on for dear life in 2021. Many businesses are still scrambling to move online, and big brands are diving into e-commerce in a way that may intimidate some…

It may seem hard to believe, but according to Wikipedia, email is almost 50 years old. Compared to the meteoric rise of TikTok or even the emergence of augmented and virtual reality because of COVID, email is a dinosaur.And yet it’s as relevant as…

Ghostwritten for Mark Marcelletti, CEO of 7 Figure AutomationManagement consultant, educator and author Peter Drucker once declared that increasing the productivity of knowledge workers was "the most important contribution management needs to make in…