Do you know what pigs and bananas have in common?
Neither do I. But I do know this: words matter.
Because they can educate…motivate, inspire and make an impact…change behaviours…solve problems. And isn’t this what you’re trying to do with the content you create for your audiences?
Hi. I’m Dean Askin. Need your brand stories told? I’m your writer. Your brand story stractician. (That means I know how to develop communication strategies and plans, and execute the tactics. It's a new word recently invented by a communications compatriot of mine.) I'm also a photographer; an editor; and a podcast associate producer/co-host/audio editor.
It's like my LinkedIn profile says: I'm a multi-skilled communications professional and content creator. And I've been doing my thing for a long time.
I help you create compelling content. To help you elevate your thought leadership. Grow your business. Build your brand.
Doing all of this comes naturally to me. I’m an ENFP. I write intuitively, with flair — and I think strategically while I’m doing that. I get key messages across in an engaging way. It’s hard to explain. I just do what I do for you.
What content do you need help with? I’ve written everything from sponsorship letters; to marketing newsletters; to advertising features; to award-winning videos and conference collateral; to company, executive and employee profiles; to op-eds for executives; to trade magazine ads; to articles about ABS brake service and what choosing the perfect floor can do for a room. I can help you with a variety of content needs. Long form. Short form. Any form. Content writing. Copywriting. Scriptwriting. They're all related: It's called, being a multi-media writer. For me, it's just a matter of shifting gears.
Why am I the writer you want and need?
I have a journalism background. That means I know how to weave together facts, anecdotes, statistics and quotes in a way that brings brand stories alive for the audience. Journalists make the best content marketing storytellers. Because storytelling is what journalists are trained to do.
So what does this mean for you?
You get engaging content with a solid foundation. Whether I’ve worked in, or written about, a sector before. Or not.
And you can focus on running your business (or your non-profit). Because that’s your thing. Telling compelling, engaging brand stories, is mine.
By the way, I create content…I build trusted relationships. I’m an ENFP. Doing that is important to we ENFPs. When someone’s easy to work with, it makes your job easier.
My business is called, Dean Askin Creative. Get in touch and let’s talk.