About Me

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Pricing Guide

Impact Case Studies

An overview of the diverse things I've written and/or produced over the years.

These posts are about disability and employment issues, as I worked full time in Communications in the sector from 2019 to 2025.

I have a lot of experience writing "newsers." I've written news releases for organizations in the disability, flooring and automotive aftermarket sectors. I have a journalism background. That means I know how to write a release that gets a reporter's or editor's attention. I've limited the releases in this collection to the ones for the disability sector. They span six years. Releases for Light It Up! for NDEAM in this collection were picked up globally by online publications.

I have written for Vice-Presidents, Senior Vice-Presidents and CEOs. Everything from op-eds; to conference welcome messages; to speeches and thought-leadership blog posts.

I have done trade magazine writing and photography for publications in the financial services, commercial real estate development, automotive aftermarket, flooring and secondary wood products manufacturing sectors in Canada.

Some career samples of pieces that I have written; or written and designed

I created the You Can't Spell Inclusion without a D podcast for the Ontario Disability Employment Network in 2020. I have co-hosted, associate-produced and audio engineered/edited the show for six seasons. I'm in my element doing this podcast, and treat it like an afternoon-drive radio current affairs interview program. That's because my original background was in CBC Radio Current Affairs.

My original background is in broadcast journalism. This is a collection of marketing videos that I have produced entirely myself (Light It Up! For NDEAM 2024 Location Highlights Video) or have associate-produced, written and narrated over the course of my career. The "Business Training or Bust" video won an Apex Award of Excellence. I have also included "The Old Chocolate Factory", a photo essay video that won an Honourable Mention in an international Photographic Society of America competition, 

I know my way around InDesign. I have designed B2B and brand publications, including one that won an APEX Award of Excellence. The cover photography in this collection, is mine.  

I write engaging profiles of business leaders.

Today it's called "sponsored content." It used to be known as "advertising features" or "advertorials." I have a lot of experience writing  pieces that have a lot of editorial value while subtlely promoting the brand. I once had 12,000 words of  brand journalism placed in one publication in one year, for the brand I was writing for. These are just a few examples of the many sponsored-content pieces I've written over the years.

A few infographics that I have written and designed for campaigns I've created in my career

Cover feature, text and photography by Dean Askin. Both the copy and the photography earned high praise from the Publisher.

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Cover story: Retail Design — Optimize the Sales Environment