Chip Walker

Very proud of Strawberry Frog's new work for Northwell Health highlighting a pretty shocking fact: gun violence is now the leading cause of death for kids.

The public is more open to brands doing social activism than you might think. Check out data from the Purpose Power Index in this new article I wrote for SmartBrief.

Most senior leaders are highly engaged with company purpose, while most rank and file employees are not. We call it "The Purpose Gap." See some recent research from StrawberryFrog's Purpose Power Index that explains what's going on -- and what to do…

Enjoyed being on the Impact Boom podcast -- thanks Indio Myles for a great interview!

Enjoyed talking with Taylor Martin about creativity and purpose on The Triple Bottom Line podcast. Taylor's a greater host and interviewer, worth a listen.

So great to speak with Mahan Tavakoli about brand purpose and the power of movement thinking.

Is your senior management living in a purpose "bubble?" Here's a new article by myself and Scott Goodson highlighting the gap between how senior leaders and rank and file employees view purpose.

Thanks for sharing Heart Mind Design. I'm hoping you guys put on another great purpose event this year!

Happy to share that our book, Activate Brand Purpose, was silver medal winner in the Axiom Business Book Awards. If you’re looking for a way to activate your company’s purpose, check out our Movement Thinking approach, outlined in detail in our book.…

Interested in brands and higher purpose? Then please join StrawberryFrog on May 24, as we gather top global companies to put higher purpose under the microscope for the second year in a row! Co-hosted with Inc., the event is one of the largest…

Join StrawberryFrog on May 24, as we gather top global companies to put higher purpose under the microscope for the second year in a row! Co-hosted with Inc., the event is one of the largest platforms for industry experts to discuss how to move from…

Was honored to speak with Deborah Malone on The Internationalist podcast -- out just in time for Earth Day tomorrow. We spoke about the urgent need for companies to not just talk about purpose, but to do something with it. Thanks for having me…

Check out StrawberryFrog's new spot for Truist. And congrats to Tyler DeAngelo and creative team on a job well done. #strawberryfrog #creative

Wondering how the pandemic impacted the world of brand purpose? Or for advice on how to activate your company's purpose? In this article from Chief Executive magazine, I highlight the new "5 Ps" for brands in the age of purpose—plus four principles…

I so enjoyed chatting with the great Helayne Spivak and her students at Miami Ad School last week. Helayne's Creative Director course is worth its weight in gold, especially for newer creative directors. Check it out below!

It was a pleasure talking with Mete Yurtsever on his "Formula for Creating Value" podcast. In it we talk about the importance of higher purpose and how to activate it inside and outside a company via a movement. Thanks for having me…

It was a pleasure joining Rupert Maconick on his Purpose Podcast. We chatted about movement marketing, my and Scott Goodson new book "Activate Brand Purpose," and why Strawberry Frog is an agile frog in a world of slow-moving dinosaurs. Rupert's a…

We're incredibly proud that our book "Activate Brand Purpose" is shortlisted for the Business Book Awards 2022 in the International Business Book category. If you haven't heard much about the book, check it out and read the reviews at this…

What's the difference between "purpose" and "mission?" This article from Inc. Magazine by myself and Scott Goodson provides a simple way to think about the two. https://lnkd.in/dYvZdBiP #purposedrivenbusiness #branding

Check out this Creative Director Program from Miami Ad School, led by the incomparable Helayne Spivak! There's a great line up of speakers.