Late 2021 we were privileged to host Chip Walker from StrawberryFrog to talk about the Purpose Power Index (PPI: 1st empirically proven study to measure purpose since 2019) at the PurposeNOW 2021 gathering. 
Last week, we were delighted to join the Purpose Power Summit 2022 and listen to the findings of this year's study! 

Here are our top 5 key takeaways from the inspiring sessions we followed;

🔸 Excited to see that purpose is moving from niche brands to the mainstream, and pandemic heroes dominate the top 20 purposeful brands of this year.

🔸 Yet the purpose gap still exists… As Prof. Ranjay Gulati beautifully put during the "Deep Purpose" session: "Purpose is not a purpose statement. It is a generalized intention of how you want to be in the world." But, not many companies are successful at activating it.

🔸 To close the gap, multi-stakeholder orientation seems key. The gap is widening as we move from upper management to junior levels, and as Billy Rogers, the CEO of Truist Bank, also emphasized, it is crucial to give employees a space to talk about their personal purpose and find a link to the organization's purpose. 

🔸 Another key stakeholder, the consumer, seems to get a more prominent role on the stage; the PPI 2022 findings highlight the importance of identifying and reaching consumers who share your purpose. Hubert Jolly, Author, former chairman, and CEO of Best Buy, says: "There is a tension to address purpose and profit at the same time. We need to start with a declaration of interdependence."

🔸 However, the financial return of purpose is still a hot topic. According to Prof. Ranjay Gulati, who spent his career unlocking growth opportunities for companies, purpose is one of the most underutilized unlocks for performance. 

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It is exhilarating for us to see more and more cases and discussions happening around purpose. We look forward to more venues where we can reflect together and be more vocal on purposeful transformation!
Shout out to StrawberryFrog for the inspiration. 💫