Carrie Cousins

Plan your 2027 marketing budget now. Learn how to split spend across needs, sponsorships, wants, and emergencies to maximize ROI.

Wondering when it is time to pivot your business? Carrie Cousins shares how LeadPoint Digital approached AI adoption slowly and thoughtfully.

From basketball games to creative processes, few stories end in a buzzer-beater. Learn more about creative madness from Carrie here.

Thinking in KPIs will reframe the way to think about marketing and advertising performance. Contact us today for help with your KPIs.

Dare to suck. It may sound bold, but letting go of the fear of failure opens the door to new possibilities.

AI can be a great tool to help you think creatively. With that concept in mind, here are 5 things you need to know about AI in marketing.

Marketing is like Halloween. You can hand out tricks or treats with your campaigns and tactics. We've broken down the most common. Read more.

The drama surrounding the em dash as a signal that AI wrote something is almost comical. There are so many other ways to tell. Read more.

Most businesses need a combination of marketing and advertising for maximum impact. But when should you add advertising to your marketing mix?

There’s a new digital marketing buzzword in town – AEO, or answer engine optimization. What is AEO? Carrie Cousins gives her insights.

Advertising is more than slogans and jingles, it's a vital part of the economy that supports households & jobs in every industry. Read more.

When thinking about how curiosity impacts marketing, those with the greatest inclination to learn often excel at LeadPoint Digital.

SEO SHOP is your quick guide to planning & managing SEO for your e-commerce website with tips to help you create stronger SEO for your shop.

There’s a multiplier effect that happens whenever you do something in a public space. Read about the effects your online influence can have.

Marketing resolutions for you to make the most out of the relationship with your marketing agency in the coming year. Read more here.

How do you know the difference between “real SEO” and someone making a false claim? It starts with working with someone you know and trust.

The feelings of gratefulness spill over to marketing and advertising; this is the perfect time to say “thanks.”

The right website choices are different for every business, but there are a few elements that stay the same.

There are often sales that don’t follow the direct path from clicking an ad to purchase, but still lead to a purchase eventually.

Regardless of what you're selling, social media is one of the best ways to spread information about your product or service.