Carrie Cousins

Although your website is an all-encompassing resource about your business, products, or services, a landing page typically features a single product or service with the intent of converting passive visitors into engaged subscribers or paying customers.  Both are equally important parts of doing business online and help create optimal user experiences that can drive success. ...

Asking for donations is a vital part of fundraising. Learn how to make an effective ask with these tips and examples.

Learn how to mobilize your nonprofit in times of crisis with actionable steps and tips for creating a plan for what-if situations.

ACH payments offer lower fees and better retention — learn how to make them part of your recurring donations strategy.

Website hosting can impact your site performance and your bottom line. Learn about WordPress hosting and find the host that’s best for you. 

Using 2023 Giving Tuesday data and statistics can help you refine your strategies and ultimately generate greater impact and awareness.

What started in 2012 as a way to give back during the holiday season has extended into a global campaign to support nonprofits through Giving Tuesday. Your nonprofit should participate in Giving Tuesday because it allows you to attract new donors and…

A key role for every fundraiser and nonprofit organization is the ability to generate donations and make an ask that will get a response. Here’s the important part – making a strong ask starts with good nonprofit brand storytelling. You have to be…

You’ve heard of Black Friday and Cyber Monday. But did you know that there’s also a Giving Tuesday? These holidays coincide with the U.S. Thanksgiving Day and Christmas. But, unlike Black Friday and Cyber Monday, Giving Tuesday is focused on the…

As technology continually reshapes how we interact online and in business, artificial intelligence stands out as a game-changer. While AI might seem like a futuristic concept reserved for tech companies, it has plenty of potential to transform the…

A website is one of the most valuable tools that a nonprofit organization has. It’s a first impression for new donors and a functional tool that allows you to accept and collect donations online. While revamping an existing website or building one…

The right WordPress plugin can significantly enhance the management, maintenance, and growth of your nonprofit website by adding key functionality. Plugins extend the functionality of new and existing websites, often seamlessly integrating with your…

Additional tools include Kadence Blocks, which can help you create a website with drag-and-drop tools, and Kadence Conversions, which can help you better engage with donors and increase donations. Key features of Kadence WP products include: Design a…

Solid Security protects your website from hackers and malicious attacks. Solid Backups allow you to keep a copy of your website in case something happens, so you’ll never lose it. Key features of both products include: Automatically patch…

Strong donor relationships are one of your nonprofit’s most significant assets. Building good relationships takes time, communication, and continued practice but can reap worthwhile rewards. Most nonprofits with strong donor relationships generate…

Does your nonprofit organization regularly send thank you letters? Thanking donors is an important part of the donation process and can help donors feel appreciated, which results in continued giving. Whether you send automated thank you notes after…

Every interaction someone has with your nonprofit shapes their perception of your organization and creates their donor experience. Despite its profound impact, the concept of donor experience often flies under the radar for many nonprofits. At its…

When you visualize fundraising, you may think of elaborate galas, intricate campaigns, and exhaustive efforts. However, it can be a lot easier! Whether you’re a seasoned nonprofit organization or just starting, incorporating simple fundraising ideas…

Recurring donations serve as a steady stream of income that accumulates over time, bolstering your organization’s financial health. Most donors who start with a recurring donation will continue it for a long duration, providing more lifetime value…

Working at a nonprofit, you know financial support is essential for fueling impactful initiatives and driving meaningful change. As you work to solicit donations, a mix of one-time and recurring donations is important. Recurring giving allows donors…