Carina Rampelt

Video is an essential part of a modern go-to-market strategy. Whether you’re a marketing team producing promotional content or a sales team recording outreach videos and demos, you can quickly amass quite a video collection. But that begs the…

We’ve all heard the analogy that if marketing is like casting a wide net, account-based marketing (ABM) is like fishing with a spear. Leaving aside the perhaps unflattering comparisons between your prospects and their distant aquatic relatives, it’s…

Remember that scene in Harry Potter where Harry’s Hogwarts letters are pouring through the mail slot, the chimney, and every crack and crevice in the Dursley home? That’s not a bad metaphor for what your prospects go through every day. The average…

This article is for candidates currently seeking a writing position with us. As Fenwick’s Managing Editor, this is my attempt to clarify what we’re doing and how we’re thinking so you can evaluate us the same as we’re evaluating you—in eager hope of…

Lensa. DALL·E 2. Midjourney AI. From your friends’ Insta feeds to ads on LinkedIn, AI art is taking over the internet. Raise your hand if your team or clients have asked: “How can we take advantage of AI images?” The trend is very easy to spot right…

Let’s be honest—writing customer stories is hard. Even getting a customer to agree to participate can be a project in and of itself. (I’m still holding out hope I might hear back from a few promising candidates who ghosted me.) And that’s before you…

Think of the tech job market like a queue at a busy taxi stand. That’s how MIT researchers described it in a 2015 article—they modeled applicants as people waiting their turn for a taxi and employers as the taxis themselves. The difficulty of…

What does a 1989 movie about a teenage witch have to do with writer’s block? A lot actually. Hayao Miyazaki’s film Kiki’s Delivery Service tells the story of a young witch setting out on her own to begin her training. But from the moment she arrives…

Here’s a fun challenge. Try to read this passage by Dr. Judith Butler, excerpted from her article “Further Reflections on the Conversations of Our Time”: The move from a structuralist account in which capital is understood to structure social…

In the post-pandemic remote work debate, Apple is taking a firm stance: its employees must return to the office, whether they want to or not. “We believe that in-person collaboration is essential to our culture and our future,” said Apple VP Deirdre…

Gwyneth Paltrow starts her day swishing coconut oil around her mouth. Jay Shetty meditates for two hours every morning in a routine that includes “breathwork, visualization, and mantra meditation.” Arianna Huffington swears by nightly candlelit baths…

Picture using your microchipped state ID card to register a business with your co-founder who lives some 5,000 miles away. In 30 minutes, it’s complete. This may seem like some futuristic vision of a digital, corporatized utopian state, but the…

On the heels of a year where health has been on everyone’s minds, femtech is heating up. Recent research by Intrado shows that the global femtech market—estimated at $15 billion in 2019—is anticipated to be worth an estimated $71 billion by 2026.…

Bad writing advice can turn up in unexpected places. For me, the worst writing advice I’ve ever received came from an English professor from Oxford (yes, really). It was the eve of my master’s thesis submission and the professor in question was, in…

Like the elusive Yeti or the Loch Ness Monster, free sales tools might seem like the stuff of folklore. Sure, everyone claims to have a sighting—but do they really exist? As intrepid salespeople, we wanted to investigate once and for all. What we…

I know you’ve seen them. The posts that go like this. One single line after another. Like bizarre business-oriented free verse. People are calling it “broetry.” You’ve just read a broem. What is broetry? I spent three months researching the format to…

I know you’ve seen them. The LinkedIn posts that go like this. One single line after another. It starts with a surprising personal story. An unexpected workplace anecdote. Struggle and triumph immortalized. In bizarre business-oriented free…

Right now, freelancers are living in tumultuous times. One successful 18th-century writer understood the struggle better than most—and what was true in her time is still useful in learning how to become a freelance writer today. Charlotte Lennox (née…

“OK boomer.” VSCO girls. “Old Town Road.” Even if you’re not on TikTok, you’re probably familiar with some of its most pervasive memes. TikTok, or Douyin, as it’s known in China, is a social network where users share short videos, typically set to…

It’s a little known fact that one of the most celebrated writers in the English language hardly ever wrote his own work. Instead, he composed his verses walking on a gravel path near his home, pounding out the meter to the timing of his footfalls.…