Ebook written for Gusto's accounting audience on understanding the tax implications of NFTs in a fun, approachable way.

The old trope is true: cash is king. As businesses continue to grapple with economic uncertainty, the coming years will be decisive not just for which businesses survive, but also which ones will transform and thrive. Through my extensive experience…

On March 25, 1911, a bag of cotton scraps caught fire on the eighth floor of the Triangle Shirtwaist Factory in New York City, where garment workers—mostly young immigrant women—were hard at work sewing blouses. The manager attempted to snuff out the…

Global events like pandemics, wars, recessions, and supply chain disruptions play a huge role in shaping the business landscape. Yet most companies, especially in the middle market or below, are not forecasting on a regular basis — which means they…

Picture using your microchipped state ID card to register a business with your co-founder who lives some 5,000 miles away. In 30 minutes, it’s complete. This may seem like some futuristic vision of a digital, corporatized utopian state, but the…

In the post-pandemic remote work debate, Apple is taking a firm stance: its employees must return to the office, whether they want to or not. “We believe that in-person collaboration is essential to our culture and our future,” said Apple VP Deirdre…

Last year, I had one of my coaching clients come to me and say, “I’m done. I don’t want to be an accountant anymore.” She wasn’t alone. In 2021, an average of 3.98 million U.S. workers quit their jobs each month, smashing all records since the Bureau…

Think of the tech job market like a queue at a busy taxi stand. That’s how MIT researchers described it in a 2015 article—they modeled applicants as people waiting their turn for a taxi and employers as the taxis themselves. The difficulty of…

Gabe Miller-Smith shares why net retention should be your North Star metric, frameworks for measuring churn, and how to improve retention programmatically as a team. Some people mount inspirational quotes above their desks to motivate themselves.…

Norm Rohr on creating niche content Don Jeter on building memorable brands Five steps when optimizing the full marketing funnel Contributors Atlas Editors Share Subscribe 7.11.23 Enterprise Kim Caldbeck, Norm Rohr, and Don Jeter share tactics for…

Dave Rogenmoser landed at the helm of the AI revolution in what felt like the blink of an eye. In 2021, Dave co-founded Jasper, an AI writing tool for marketers. Just 18 months later, it became a unicorn company. Today it has a valuation of $1.5…

Many companies claim they’re a rocketship—but few mean it literally. As a young child growing up in New Zealand, Pete Beck, CEO of Rocket Lab, spent a lot of time stargazing. His fascination in space inspired a passion-driven career of building a…

Nike. Vodafone. Revlon. Those are just a few big-name brands that have failed spectacularly in the implementation of a new enterprise resource planning (ERP) tool — leading to irate shareholders, fines from regulators, and even drawn-out legal…