Freelance contributions to CBS: Managing Your Money

I was instrumental to the monetization efforts of mid-funnel content for Bankrate.com. I was responsible for overhauling these pages into a new transactional template, researching product details and supporting data, and verifying information with compliance before publication. These pages were also part of an AI-assisted writing "Power user" project for which I was a leading voice. It was an initiative that helped build the foundation for proprietary in-house AI tools.

I was responsible for ideating, researching, and pitching proposed updates for the following transactional category pages while collaborating closely with SEO teams. I also executed those updates in a regular refresh cycle (every 30 days). I used available CMS componentry to make the pages visibly appealing, easy to read and navigate, and effectively present data for a smooth user experience. 

I researched product details and provided supporting data to accurately assess the quality of financial lending products for recommendation to a consumer audience. These reviews are a blend of affiliate marketing reviews, and reviews intended to drive organic search.