Bankrate: Mid-funnel Content
I was instrumental to the monetization efforts of mid-funnel content for Bankrate.com. I was responsible for overhauling these pages into a new transactional template, researching product details and supporting data, and verifying information with compliance before publication. These pages were also part of an AI-assisted writing "Power user" project for which I was a leading voice. It was an initiative that helped build the foundation for proprietary in-house AI tools.