Stephanie Trovato

Unlock 34 proven tactics for IT & tech lead generation. And discover advanced strategies from the book "Rethink Lead Generation" by CEO Tom Shapiro.

Discover how cybersecurity marketers can rule lead generation with ABM, AI tools, and strategic personalization to drive high-quality leads.

Learn our top tips for how SEO solves many of your biggest business challenges and fuels growth for technology companies.

Discover 15 B2B tech content marketing examples that drive traffic, conversions & revenue—featuring proven successes and strategic formats.

Learn what fintech SEO strategies our agency uses to reduce CAC and win investment, demos, and free trials – leveraging SEO, GEO, and CRO.

Boost your B2B fintech marketing with our data-driven content strategies that build trust, drive demo requests & boost free trial sign-ups.

Marketing Strategy Blog What’s the best way to catch the attention of decision-makers? Especially when they’re skimming through multiple blogs, watching countless webinars, and coming across unlimited companies on LinkedIn. Here’s the answer: By…

Marketing Strategy Blog Publishing five or even 15 pieces of content a month may keep your website fresh, but it won’t necessarily move the needle. Each content asset you create needs to serve a purpose. Every blog post, every ebook, and every…

It’s easy to stick to the tried-and-true, isn’t it? You know what works—you’ve seen it time and again—and it’s tempting to play it safe. But sometimes, it’s the bold, the bizarre, and the utterly unexpected that capture attention, spark…

Marketing Strategy Blog Blogging is one of the elder statesmen of digital marketing. It’s been around a LONG time and has been used by many businesses over the past two decades. But is blogging still a viable business strategy in 2024? With all the…

Marketing Strategy Blog The math’s supposed to be simple, right? Develop your marketing plan, and then increase traffic to your B2B website. If you’ve tried this only to wrestle with an endless plateau of traffic, you know it’s rarely that easy.…

Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement. Let’s picture this… You’re at Target, scrambling to snag those last-minute items for your dinner party…

Unmistakably, Artificial Intelligence (AI) has etched a pivotal role in our daily lives, from the chatbots we interact with to the personalized ads we encounter. It's particularly visible in B2B marketing, sparking enthusiasm as it unfurls new…

In the thrilling roller coaster ride that is digital marketing, there's one carousel that never stops spinning: the powerful whirl of customer reviews. They aren't just a pat on the back or a shrug of indifference for your product or service. They've…

Success in the real estate market means constantly making connections—at dinner parties, viewings, open houses, networking events, and even when you’re just grabbing coffee. But the initial connection is only half the battle. You need to nurture the…

Ever wondered how to stand out in the complex and regulated pharmaceutical landscape, especially with the constant evolution of digital marketing? The pharmaceutical industry poses unique challenges, including regulatory constraints, scientific…

Demand forecasting is a critical facet of successful business operations, acting as the helm guiding companies through the rocks hiding beneath the water of market demands. Accurate demand forecasts can empower a business to optimize its production…

In the intricate world of supply chain management, the accuracy of demand forecasting often serves as the cornerstone of business growth. The very foundation of operational efficiency, customer satisfaction, and overall profitability hinges upon the…

In today’s fast-paced and unpredictable global market, the secret to maintaining a competitive edge lies in a key area—robust inventory control techniques. It’s no longer a luxury but a necessity, a critical cog in the wheel of successful supply…

International markets present an enormous opportunity for direct-to-consumer brands. It’s never been easier to market and sell products abroad, but international order fulfillment is expensive, leaving many companies wondering how to lower…