Bethany Adams
From full brand strategy to web copy, I define the voice, audience, and messaging pillars; execute them across landing pages, campaigns, and content ecosystems; and measure the results and iterate.
All Content
Evergreen Upper-Funnel
Critical Commentary
Professional Development
Editorial Oversight & Management
Personal Essays
Design, Photo & Video Collabs
Celebrity & Author Interviews
Landing Pages & SEO
Brand Strategy & Messaging
Short-Form, Social-Optimized
Native, Print & Display Ads 

Reader feedback

Weathering the storm

Bringing nostalgia to the plant-based table

Hope in the heartland

Reader feedback

More Than a Pet Print Ad

Don't Buy Into Puppy Mills Digital Ad

Breed Labeling

Shaking off stigmas

The Humane Society of the United States Annual Report