What is a Buyer’s Persona and Why is it Your Business?Home » What is a Buyer’s Persona and Why is it Your Business? Everyone knows it’s important to have CRM data on names, numbers, addresses, dates, and orders. But this data reveals few insights into buyer’s pain points, buying triggers, purchasing… Jun 06 22June 06, 2022Article at sc200c13fa0f140dc8fd2d7fa4c233ee5
Features vs Benefits and the Marketing MindsetFeatures are not the same as benefits. In some ways, they are opposites: features vs benefits. This distinction is important for marketing and selling purposes. Let’s first take a shot at distinguishing the two in an abstract way. “Yea, features… Feb 07 22February 07, 2022Article at sc200c13fa0f140dc8fd2d7fa4c233ee5
How to Repurpose a Video as a Blog PostDo you know how to repurpose a video as a blog post? Our tech clients attend events and send speakers to key industry conferences. But, this networking effort is often lost in the flow of online communications and updates, unless it is captured on… Aug 03 20August 03, 2020Article at sc200c13fa0f140dc8fd2d7fa4c233ee5
