What Makes Copywriting Compelling?The purpose of copywriting is to persuade other to act through emotion. Its purpose is not to inform, education or entertain. It may do some of these along the way or produce them as an indirect result. But that is not what copywriters try to… Dec 10 20December 10, 2020Article at Linkedin
9 Ways to Inject Emotional Words into Your CopywritingAllen Baird PhD Copywriting is designed to produce an emotional response that leads to an action. But, what is it – exactly – that makes some take the action you want? There are many ways to create compelling copy, such as use of headlines, benefits… Nov 24 20November 24, 2020Article at Linkedin
When to Use Jargon in CopywritingThis blog post answers the quandry of when to use jargon in copywriting. Jargon is a word that refers to the specialised language that those in a group use to quickly communicate information to each other. This positive definition of jargon might… Nov 16 20November 16, 2020Article at sc200c13fa0f140dc8fd2d7fa4c233ee5
Business Clichés to Avoid – Let’s Circle BackBusiness clichés to avoid are phrases that have become so overused, they’ve become meaninglessness. Whereas once they may have had some meaning, now they do nothing more than irritate and take up space on the page. These types of phrases may have had… Nov 02 20November 02, 2020Article at sc200c13fa0f140dc8fd2d7fa4c233ee5
