Hello!
I'm Tamilore, a seasoned Content Marketing Writer and Strategist with a focus on B2B and SaaS industries.
Experience
BUFFER: CONTENT WRITER // REMOTE // FEBRUARY 2022–PRESENT
Technologies used: Ghost, Ahrefs, Clearscope, Google Docs, Notion
- Ideating and executing several original written content formats, including:
- Social Proof, a series blending personal branding topics with interviews and in-depth analysis
- Creators Unlocked, a series of interviews and resources for and featuring content creators
- Buffer Diaries, a content series interviewing the folks who work at Buffer about their lives in and out of work
- Restructuring Buffer’s blog newsletter content and strategy while growing the audience. Some key results:
- Growing audience size from 60,000 to 180,000 in 2 years
- Raising open rates from 2% to 6% in 12 months
- Driving project to attribute newsletter as a source of product signups in 3 months
- Piloting Buffer’s Guest Post Management system, onboarding and editing guest posts from external experts. Some key results:
- Managing 700+ pitches and getting 30+ to publishing
- Recording 47K+ pageviews and 1.8K+ signups
ANIMALZ: CONTENT MARKETING MANAGER // REMOTE // NOVEMBER 2020–FEBRUARY 2022
- Developed SEO-driven content for B2B/SaaS clients through strategic ideation, research, and writing. Check out some of my work here.
- Created, managed, and executed client strategy through a change in ownership of the primary client.
- Managing projects and people from clients to freelancers according to industry best practices.
FREELANCE: CONTENT MARKETING CONSULTANT // REMOTE // JUNE 2020-PRESENT
- Operating as a freelance content writer, working with clients on different aspects of their content strategy. Some notable work:
- Appcues: Writing a balance of thought leadership and SEO content for an audience of product management professionals. Check out some of my work here.
- kGoal: Developed a written and visual content bank for publication on the client’s blog. Check out the articles from the project here.
- The Browser Company: Contributed to creating content for the Open Tab series.
Skills
- Content writing
- Content strategy
- On-page SEO
- Project management
- Client communications
- Freelancer management
- Content tools: ChatGPT, Wordpress, Clearscope, Ahrefs, etc.
Education & Training
- CXL Institute – Technical Content Marketing Mini-Degree | 2024
- Digital Marketing Institute – Certified Digital Marketing Professional | 2019
- Pan Atlantic University – Lagos, Nigeria – BSc. Mass Communication | 2018