Hello!

I'm Tamilore, a seasoned Content Marketing Writer and Strategist with a focus on B2B and SaaS industries.

Experience

BUFFER: CONTENT WRITER // REMOTE // FEBRUARY 2022–PRESENT

Technologies used: Ghost, Ahrefs, Clearscope, Google Docs, Notion

Ideating and executing several original written content formats, including:
Social Proof, a series blending personal branding topics with interviews and in-depth analysis
Creators Unlocked, a series of interviews and resources for and featuring content creators
Buffer Diaries, a content series interviewing the folks who work at Buffer about their lives in and out of work
Restructuring Buffer’s blog newsletter content and strategy while growing the audience. Some key results:
Growing audience size from 60,000 to 180,000 in 2 years
Raising open rates from 2% to 6% in 12 months
Driving project to attribute newsletter as a source of product signups in 3 months
Piloting Buffer’s Guest Post Management system, onboarding and editing guest posts from external experts. Some key results:
Managing 700+ pitches and getting 30+ to publishing
Recording 47K+ pageviews and 1.8K+ signups

ANIMALZ: CONTENT MARKETING MANAGER // REMOTE // NOVEMBER 2020–FEBRUARY 2022

Developed SEO-driven content for B2B/SaaS clients through strategic ideation, research, and writing. Check out some of my work here.
Created, managed, and executed client strategy through a change in ownership of the primary client.
Managing projects and people from clients to freelancers according to industry best practices.

FREELANCE: CONTENT MARKETING CONSULTANT // REMOTE // JUNE 2020-PRESENT

Operating as a freelance content writer, working with clients on different aspects of their content strategy. Some notable work:
Appcues: Writing a balance of thought leadership and SEO content for an audience of product management professionals. Check out some of my work here.
kGoal: Developed a written and visual content bank for publication on the client’s blog. Check out the articles from the project here.
The Browser Company: Contributed to creating content for the Open Tab series.

CXL Institute – Technical Content Marketing Mini-Degree | 2024
Digital Marketing Institute – Certified Digital Marketing Professional | 2019
Pan Atlantic University – Lagos, Nigeria – BSc. Mass Communication | 2018