Does presence on Yelp help or hurt SMBs’ customer acquisition and operational success? A new study from the National Bureau of Economic Research answers this question in the affirmative. Specifically, it found that establishing a Yelp presence leads…

OpenAI’s mission is to ensure that artificial general intelligence (AGI)[1] By AGI, we mean highly autonomous systems that outperform humans at most economically valuable work. benefits all of humanity. We therefore think a lot about the behavior of…

Local is no longer just about listings, but omnichannel experience and engagement. Today’s consumers want a personalized experience and engagement with local businesses through digital storefronts. To gain the trust of local consumers, brands must…

In this post I cover if AI will cite, or not cite, sources in the search results, and the potential impact to publishers that rely on that traffic for revenue. i.e. Will clicks from the SERPs get pummeled like we think it might? Last week, both…

FEBRUARY 13 - 17 seoClarity's Week of Innovations As we double-down on our $30 million commitment to advance our SEO technology, sign-up for daily alerts! Conduct deep competitive research, assess your Total Addressable Market, overlay with other…

New features announced today at a live event in Paris demonstrate how Google is utilizing AI to bring its vision of a more immersive, intuitive map to life. With these updates, Google Maps is making it easier to explore, navigate, and make…

The financial vertical is a dynamic, challenging, and highly regulated space. As such, for businesses in this vertical, optimizing local search presence and, specifically, Google Business Profile listings requires a greater level of sensitivity and…

Apple recently launched Business Connect to enable businesses to easily claim and optimize their Apple Maps locations. Getting started as a single or multi-location business only takes a few minutes. Once you have set up and claimed your locations,…