Lin Grensing-Pophal
Lin Grensing-Pophal

Connected TV Advertising: What CRM Leaders Need to Know

Measuring CTV ad impact is vastly different than linear TV or digital

Oct 01 26October 01, 2026

Article at CRM Magazine

How Leaders are Leveraging AI to Put the Lid on Brain Drain

Discover how industry leaders are utilizing AI to retain institutional knowledge and prevent brain drain amid an evolving workforce. Gain AI use case examples.

Sep 21 26September 21, 2026

Article at Blog.SHRM.org

LET'S GET STRATEGIC - Monetizing Your Expertise on Substack

Substack is a relatively new entrant to the social media mix, emerging on the scene in 2017. It's a publishing platform that allows writers, journalists, podcasters, and creators of all kinds and levels of experience to share information with

Sep 15 26September 15, 2026

Article at Information Today

CHROs, Here’s How to Accelerate Leadership Development Programs

Discover how leaders are coordinating L&D programs to meet today's high speed learning environment by instilling accountability and measuring the right KPIs.

Aug 13 26August 13, 2026

Article at Blog.SHRM.org

You Need Professional Communities and Connections, and They Need You

Building a strong and sustainable network both within and outside your organization isn’t a luxury, but a strategic imperative.

Aug 05 26August 05, 2026

Article at go.worldatwork.org

Why Your Primary Focus Should Be on Customer Retention

The shift away from new customer acquisition is finally taking hold.

Jul 06 26July 06, 2026

Article at CRM Magazine

AI Copilots Could Fix What SFA Got Wrong

Artificial intelligence is eliminating the busy work that previous sales force automation couldn't handle.

Jun 01 26June 01, 2026

Article at CRM Magazine

QR Codes Failed Because the Ask Was Bigger Than the Reward. That's Changing

After many false starts, QR codes have finally found their footing, but marketers need to treat the post-scan experience as seriously as the code itself.

Apr 30 26April 30, 2026

Article at CRM Magazine

When Retirement Finally Sets Your Creativity Free

For millions of Americans, stepping back from a career means stepping into the creative life they always imagined — and a growing ecosystem of programs, platforms, and coaches is making it easier than ever to begin.

Apr 10 26April 10, 2026

Article at nextavenue.org

Eye-Opener: Don’t Hit the Snooze Button on Culture | WorldatWork

All eyes are on the bottom line, but the case for keeping culture at the center of your people strategy has never been stronger or more urgent.

Apr 08 26April 08, 2026

Article at go.worldatwork.org

The Top Marketing Trends and Technologies for 2026: Marketing's Age of AI Has Arrived, Now Comes the Hard Part

From zero-click search to 'AI slop' fatigue, the trends reshaping marketing this year require more than automation; they demand new strategies and tactics.

Apr 01 26April 01, 2026

Article at CRM Magazine

The 100-Year Survival Guide: What White Castle and Crane Know About Outlasting Everyone

Discover the 5 core traits of 100-year-old companies and how to build a business that lasts.

Mar 28 26March 28, 2026

Article at inc.com

Second Act Funding: Why Age Shouldn’t Get in the Way

Overcome outdated perceptions of 50+ entrepreneurs and find the capital to fund the next steps of your journey

Mar 27 26March 27, 2026

Article at nextavenue.org

GEO Is Superseding SEO

Generative engine optimization demands a fundamental shift in marketing strategy.

Mar 02 26March 02, 2026

Article at CRM Magazine

The Secret Advantage Older Entrepreneurs Have With AI

Think AI is for younger generations? Think again. A growing number of 50+ business owners are discovering that everything they've already learned makes them surprisingly well-suited for this new frontier.

Mar 02 26March 02, 2026

Article at nextavenue.org

Hiring With Eyes Wide Open

How to Spot Fake Candidates and Protect Yourself From Fake Jobs

Feb 11 26February 11, 2026

Article at nextavenue.org

Marketers Waiting to See How the Cookie Crumbles

Navigating the uncertain future of third-party tracking in 2026.

Jan 23 26January 23, 2026

Article at CRM Magazine

How the Best Companies Turn Their Employees Into Entrepreneurs

For decades, 3M’s famous policy of allowing employees to dedicate 15 percent of their time to tinkering has been held up as the gold standard of corporate innovation. They're not alone.

Jan 09 26January 09, 2026

PDF at inc.com

Social Commerce: Leverage Relationship Building Skills Honed Over Decades

One of the biggest mindset shifts for 50+ founders is recognizing that social commerce is less about storefronts and more about communities

Jan 02 26January 02, 2026

Article at nextavenue.org

Fueled by Freelancers

For those over 50, the growth in the gig economy represents opportunities for both business owners and freelancers.

Dec 15 25December 15, 2025

Article at nextavenue.org

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