Objective: Create language that clearly communicates The Luupe's mission, product, and brand identity to our two core audiences: photographers and the brands who hire them.
Role: Collaborated with UX designer and CEO to develop brand narrative and create all copy supporting it.
Results: Established a destination for photographers in our community and the brands who hire them. Enabled clients to clearly understand The Luupe's key product and benefits.
The Luupe Website Launch (2020)
