Inside Simrah Farrukh and Sheilby Macena’s Hold Me Tender, a photographic collaboration rooted in culture, softness, and strength

To celebrate photographers building careers in every corner of the country, The Fifty puts selected photographers on a billboard right in their home state. I led the curation strategy for this project.

Part of a series of case studies for VSCO, I spoke with professional sports photographers about their journeys – from picking up a camera for the first time to photographing some of today's biggest athletes for global brands.

In honor of the 250th anniversary of the US, I curated a collection of photos from VSCO's community that reflect the diversity, character, and everyday ephemera of American culture.

A behind-the-scenes case study and interview focusing on VSCO's "photographers first" campaign. Successfully used to land press in major industry publications.

In celebration of Black History Month, we’re spotlighting Black photographers whose work spans the globe and pushes visual storytelling forward.

Led curation for VSCO's #WITHVSCO fall 2025 campaign, which included deep profiles of VSCO creators, leading a panel discussion with photographers Joe Greer and Tess Burris, curation for billboards, and an immersive digital curation @ Chromasonic, LA

VSCO's monthly series of photos from inspiring creators.

A case study on Jamie Sterling, whose early love of literature sparked a dynamic career in travel marketing.

A guide outlining best practices and creative approaches to using QR codes for startups and small businesses.

A profile on Mary Jane Speer's unexpected journey into travel marketing.

Exploring the thoughtful use of color and design in Juneteenth's celebratory flags.

An in-depth and accessible tutorial for people looking to start a cleaning business, beginning with market research.

How creator trends are influencing travel marketing in 2025.

Meet Kathryn Shea Duncan, photographer, marketing unicorn, and Sr. Director of Social Media + Comms at Visit Lake Charles, LA.

A conversation with CoolSnowGlobes founder Liz Ross, who makes bold custom snow globes for some of the world’s biggest brands and institutions.

Meet Melea Hames, the transformational Social Media Manager for Alabama Mountain Lakes Tourism Association.

A primer helping businesses and individuals build successful crowdfunding campaigns to engage their communities and grow.

Meet Zane Buchanan, destination marketing content producer at the Indigenous Tourism Association of Canada (ITAC). Zane uses empathy, humility, and constant curiosity to uncover new ideas and experiences.

An introduction for creating subdomains to build unique pages or capitalize on traffic from people searching for similar websites.