Objective: Redefine and simplify the brand narrative and messaging on Group14's website to be clearer, more compelling, and SEO-rich for investors, media, and the general public.
Role: Developed narrative structure + wireframes and wrote all copy to more concisely showcase what makes Group14's technology, manufacturing, and brand compelling.
Results: Clearer understanding from investors and media about Group14's technology, copy frequently repurposed Group14's business development team, and high external praise from Group14's executive team. And – a big bump in organic traffic.
