Building Multi-Touch Attribution at Redica SystemsVP of Marketing @ Redica SystemsGreg HarnedFounder, Marketing Technologist, Contractor @ RevOps Global Summary Jon and Greg simplified their marketing stack to avoid complexity and expensive tools.They developed a multi-touch model using campaign… Aug 17 23August 17, 2023Article at reforge.com
Jon Falker, Prime Data Centers: Developing a $1bn Data Center Campus Inside Data Centre PodcastIn this episode I am joined by Jon Falker, Marketing Director at Prime Data Centers based in California. Amongst other topics we discuss the recently announced $1bn Data Center campus in Elk Grove, Chicago. Jon studied marketing at university before… Sep 30 21September 30, 2021Podcast at Inside Data Centre
Practicing Ruthless Prioritization REAL MARKETERSA lot of us talk about wanting to narrow down our to-do list. But actually implementing it? That's another story...until now. In this episode, we chat with Jon Falker, Director of Marketing for Prime Data Centers. Jon brings over a decade of B2B and… Sep 27 21September 27, 2021Podcast at Real Marketers
Three Implications of Product Led GrowthI wrote this post for Forbes on product-led growth. Dec 19 19December 19, 2019Article at forbes.com
How To Migrate From Marketo to HubSpot In One Week [Customer Story]Read the story of how one business made the leap to HubSpot, and see the steps they took to get started in just one week. Apr 03 17April 03, 2017Article at blog.hubspot.com