How UiPath Uses One Page To Build Trust With Users and Search EnginesBefore generative AI, there was robotic process automation (RPA) software. (There still is 😊). While generative AI simulates human-like intelligence to help with creative tasks, RPA automates repetitive, rule-based tasks, such as data entry and… Jul 21 23July 21, 2023Article at Foundation Marketing
How Asana Drives $5M Worth of Traffic Using ToFU ContentHow Asana Drives $5M Worth of Traffic Using ToFU Content The marketing funnel is not dead, despite what some experts might say. I know there are people who claim to have found new ways that make the funnel obsolete, but the funnel is still very much… Jul 14 23July 14, 2023Article at Foundation Marketing
5 SaaS Brands Doing Social Media Right In 2023 (Steal Their Strategy)If you’re curious about how leading SaaS brands are using social media as a distribution channel, this piece is for you. I break down how five SaaS companies use these platforms, as well as tips on how you can use the channel to get your desired… Jul 12 23July 12, 2023Article at Foundation Marketing
How Two Top AI Writing Assistants Grew Their User Bases in Less Than 10 YearsThere are more than 200 AI writing assistants listed on G2, most of which you are probably unfamiliar with. Until 2020, many AI writing assistants were struggling to gain traction because the industry only had a niche following that the time. But… Jul 12 23July 12, 2023Article at Foundation Marketing
DocuSign vs PandaDoc: How both tools became e-signature leadersIf you’ve ever used e-signature software, you know how much of a game-changer it can be, especially if you work remotely or have clients all over the world. Electronic signature tools make signing digital contracts a breeze — you can conveniently… Jun 17 23June 17, 2023Article at Foundation Marketing
How Buffer Acquired Over 10M Backlinks From High Authority SitesLast week, I stumbled upon something intriguing about the Buffer blog. I found out that Buffer has an impressive number of backlinks—over 10,000,000. These backlinks come from highly authoritative websites like Shopify, Calendly, Weebly, and even the… May 19 23May 19, 2023Article at Foundation Marketing
How Dukaan Earned 1M+ Backlinks & Millions of Users in 3 YearsYou’ll love this case study if you are looking to increase your domain authority, drive more traffic to your site, and convert visitors to freemium and paying customers. I’ll show you how Dukaan achieved a domain authority score of 77, acquired over… May 05 23May 05, 2023Article at Foundation Marketing
How DocuSign Used Product Differentiation to Hit a $10B+ Valuation$3.2 billion. That’s the current value of the electronic signature industry. However, that’s nothing compared to what’s coming over the next seven years. Experts say this value will soar 15 times higher, reaching a whopping $48+ billion by 2030.… Apr 22 23April 22, 2023Article at Foundation Marketing
Steal Confluent’s $6.5B+ Technical Content Marketing PlaybookMarketing to tech professionals is no easy task. That’s because they are a savvy audience with deep technical expertise and little time to evaluate many products. So if your product doesn’t have a fast time to value or can’t integrate well with their… Apr 14 23April 14, 2023Article at Foundation Marketing
How Linktree Became Worth $1.3B [A Product-led Marketing Case Study]30 million+. Linktree had this many users as of March 2022, with nearly 40,000 signups per day. But that’s just scratching the surface. The freemium link-in-bio app has a $1.3 billion valuation and received numerous industry recognition. It was named… Mar 31 23March 31, 2023Article at Foundation Marketing
The Strategy Bankrate Used to Build a $76.3M SEO Moat [Case Study]If you’re curious about Bankrate’s SEO success story, you’re in the right place. I’ll show you the strategy Bankrate used to become one of the most-trusted sources of financial advice for millions of people in the US, Canada, UK, and other parts of… Mar 10 23March 10, 2023Article at Foundation Marketing
How 5 SaaS brands Use The 4Es of Content FrameworkVideos, blog posts, case studies, podcasts, ebooks, social media and community posts… What do these content formats have in common? They provide useful, actionable advice that addresses your audience’s pain points, helps them make informed decisions,… Mar 03 23March 03, 2023Article at Foundation Marketing
Why High Volume Content Might Be The Key To Your Growth | Vol 125Welcome to Volume 125 In this week’s newsletter, we cover: Why high-volume content might be the key to your growth Why SaaS SEO matters and how to do it right And more Let’s jump in. Become An Insider Access Everything You Need to Scale Your Content… Mar 02 23March 02, 2023Article at Foundation Marketing
Semrush Acquires Traffic Think Tank: Why It Matters | Vol 124Welcome to Volume 124 In this week’s newsletter, we cover: Semrush acquires Traffic Think Tank: why it matters Pricing your SaaS in 2023? Here’s how to do it better And more Let’s jump in. SAAS ACQUISITION Semrush Acquires Traffic Think Tank: Why It… Mar 02 23March 02, 2023Article at Foundation Marketing
Google Will Rank AI Written Content If… | Vol 119Welcome to Volume 119 Happy new year 🎉🎉🎉 (Yeah, it’s Jessica this time. Thanks for holding down the fort, Ethan 🤗) We hope you are kicking off the new year with intention. Ours is to give you all the news and information you need to do marketing… Mar 01 23March 01, 2023Article at Foundation Marketing
How to Use Customer Success Stories To Gain New Users’ TrustStanding out from competitors in the B2B SaaS industry can be pretty difficult. That’s because the industry is highly competitive—many companies offer similar products and services, so it’s hard to differentiate themselves from competitors. Also, the… Mar 01 23March 01, 2023Article at Foundation Marketing
You.com takes on Google & Microsoft | Vol 123Welcome to Volume 123 We extend our heartfelt condolences to those in Turkey and Syria, particularly those who have been deeply affected by the tragedy. May the coming days bring you hope, comfort, and strength 🙏🏽. In this week’s newsletter, we… Feb 21 23February 21, 2023Article at Foundation Marketing
The AI ChatBot War is on | Vol 122Welcome to Volume 122 Thank you to everyone who signed up last week! It’s so great to have you here 😊. Also, a huge thank you to those who referred or shared our newsletter with their network. We appreciate you 🫶🏽! Source: Giphy In this week’s… Feb 21 23February 21, 2023Article at Foundation Marketing
What We Think about the Yandex Leak | Vol 121Welcome to Volume 121 It takes a lot of work to produce content that drives millions of dollars of sales. You never know the true ROI of your content marketing efforts until you prioritize research and distribution. Listen to the latest episode of… Feb 21 23February 21, 2023Article at Foundation Marketing
Evernote is getting acquired! | Vol 111Welcome to Volume 111 Here’s what’s to come: Evernote is getting acquired Your content calendar is not a strategy And more… Let’s dive in. SAAS ACQUISITION Evernote is getting acquired! Early this week, Bending Spoons agreed to acquire Evernote for… Jan 31 23January 31, 2023Article at Foundation Marketing
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