Write Said Jeff

Two sample posters from the internal campaign to promote the shift to a new, looser brand voice in Esri's marketing content.

A video created for the internal "We Speak Human" campaign promoting the shift to a new brand voice in Esri's messaging.

A trio of samples from an ad campaign I created to humanize Esri's brand, spotlighting the company's software users.

Email samples from a campaign advertising Esri software that I conceived and developed, reflecting Esri's new, more engaging brand voice.

An email indicating the benefits of Esri software, showcasing the shift to a friendlier brand voice.

"Before" email shows Esri's previous brand voice; "after" shows the same email I reworked in a new voice and style, uniting text and art.

I helped to conceptualize and wrote the copy for this video of a music therapist singing to a baby in the neonatal intensive care unit on New Year's Eve.

I wrote the tagline for this holiday season campaign asking Los Angelenos to donate locally. It was used in TV, on radio, and in print for several years.