This is a two-part project for a mock brand. This second part is the prototype proposal for the brand.
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About Project: GlowGreen is a website and community dedicated to promoting sustainable living. The site provides guidance on sustainable and fashionable topics, includes a direct shopping site for eco-friendly products, shares local sustainability-practicing stores, and even features a recipe section with delicious vegan options. The platform aims to create a safe community for those beginning their sustainability journey.
Personal Note: As someone who works with sustainability and reducing carbon emissions in my actual day job, I have spent a significant amount of time thinking and discussing with individuals (who later became my user research interviewees) how to make the concept of sustainability more appealing to my generation. The website stems from my adolescent memories of growing up in an area where practicing sustainability was the norm, and from my undergraduate degree in marketing. Combining nostalgia, comfort, and hope, GlowGreen is a safe space that I wish existed for myself. I hope that you will discover a new part of yourself through the website, just as I did while creating it.