It has never been more vital for association decision-makers to think deeply about the future. Powerful forces of transformation are reshaping the world, creating profound shifts that will irrevocably alter, for both better and worse, the trajectories of their organizations, their fields, and their stakeholders’ lives. To anticipate and prepare for how these forces may unfold in the years ahead, association boards need to focus their attention on learning with the future as much as possible through the consistent practice of foresight.
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