Diana Rosen

Get ready for ICED TEA SEASON! Check out these great tips to make hay while the sun shines!

Are you planning a tea start-up? Get ahead of the curve with AdagioXL's knowledge base.

Make the most of Valentine's Day tea sales with this tips from Diana Rosen!

An old adage among tea sages is that no one lives long enough to learn everything there is to know about tea. However, there are some basics that anyone can learn about how to brew a great cup of tea and we invite you to adapt these tools and…

For more than a century, Americans have mixed up the experiences of high tea and afternoon tea and we believe it’s high time to end the confusion. We suspect the main reason is that in “American English,” the word high is often associated with…

So many people are tuning up the car, ordering tickets for planes, trains, and buses, and joining the exciting experience of traveling domestically and ‘round the world. As a tea seller, you’re in a terrific position to make the case for enjoying the…

As more and more people embrace the vegan lifestyle, creating an afternoon menu for their diet becomes a fun way to be creative while offering refreshingly delicious alternatives for afternoon tea fare. First and foremost, are the teas! We have some…

Iced tea staples like fruity blacks or the classic southern sweet tea are favorites on everyone’s summer beverage menu, however, we’re here to remind you that to increase the greenbacks for summer sales, brew up bigger sales pitching green teas to…

Remember how that Mao Feng tasted ambrosial, that Lung Ching’s fragrance made you think of spring, those elegant leaves of your favorite Silver Needle danced in the glass? Or, not sure? It’s easy to think that the best teas you’ve savored are locked…

by Diana Rosen The exceptionally long, flat leaves of Tai Ping Hou Kui are astonishing and can be a challenge to brew in a gaiwan or small teapot. One wonderful alternative is to use a heat-resistant glass tumbler and brew as if you were making an…

The Mushin mind is mindfully present, what practitioners of martial arts and meditation seek. It is mind-without-mind, empty of anger, anxiety, fear, or anxious thought, having only keen awareness. Achieving the state of mushin may seem impossible in…

by Diana Rosen "I bow before the pure-flowing channels of the Min." - Lu Yü (733-804)* The pleasure and satisfaction of drinking a fine cup of tea depends on two ingredients: exceptional Masters Teas and pure fresh spring water. While the ideal water…

May and June are bursting with celebrations of significant life events and milestones, and offer tea retailers a huge opportunity to increase sales. Best of all, these gifts are easy for customers to buy and their recipients will love all the extra…

Is it May-June gifting season already? Celebrate with Adagio’s plethora of gifts that keep on giving: kettles, teapots, cups, and more. Teaware is a long-lasting, every-day reminder of your affection and absolutely a way to enjoy the pleasures of tea…

Looking for ways to promote spring green teas? Consider Client At-Home Tea Tastings. It’s a fun way to (literally!) bring teas to your clients and their friends and engage them in a personal exploration of the finest teas of the season. Best of all,…

Whether you’re a veteran retailer or a newbie, a checklist is the best blueprint for developing the best holiday plans, ever. This is an overview, totally flexible for additions or deletions to suit your needs. Do remember that the best service you…

Nothing is as elegant as a finely crafted Yixing teapot, and few pots brew tea better. They’re an investment in beauty and utility, and with proper care, provide endless pleasure in tea drinking, possibly for generations. To ensure the longevity of…

You’ve selected the merchandise, stocked up on the teas, have long-time favorites and new tea gift ideas ready to sell. Now is the time to place selected samples strategically in your shop windows to start the conversation going and get customers to…

Taiwan’s tea may have originated with its own species, Camellia formosensis, many centuries ago; historians cannot agree. What we do know is that the Chinese varietal, Camellia sinensis, was brought from the famous Wuyi Mountain region of Fujian…

Just like the comedy improv performances you may have seen in person or on television- improv(izational) skills are vital techniques to create great relationships in the retail sector. Improv classes foster better communication, quicker responses,…