Yara Harb

A reel ad for SoundCloud, built around a visual contrast: a vinyl record playing, cutting to SoundCloud's interface. Old, static listening versus a connected catalog of endless, discoverable tracks.

An introduction to the concept behind Signal Elektrik, its pillars, its offerings, its value proposition.

Launch announcement for Signal Elektrik's two-stage event. Tickets sold online.

Product post for AD Home's Backgammon Travel Set, written to match ETRO HOME's SS26 luxury tone.

Product post for the Capri Slippers, part of the SS26 collection copy.

Reel showcasing the Ribot Cushion, styled against Beiteddine's architectural backdrop.

Business model breakdown, competitor analysis, and growth recommendations for SoundCloud, including a proposed producer-compilation revenue stream.

Competitor audit of posting frequency and content format across reference brands, used to set AD Home's content cadence.

Brand identity and content strategy framework built ahead of Signal Elektrik's launch.

Diagnosis of the site's payment pipeline and product pages: missing trust signals and copy gaps identified and fixed to improve conversion.