“Direct mail marketing doesn’t work!!” “Direct mail marketing is expensive!” Chances are that you’ve said or heard the above statements regarding direct mail marketing many times. But the fact is that direct mail marketing does work and can be an…

Word-of-mouth and content marketing rank well above traditional ads, though the method you choose depends on your target audience.

I am always looking for marketing lessons to help my small business clients get better results. This week I got an unsolicited telephone call from Google, of all companies, which started me thinking. Why is Google, who is unquestionably the king of…

When starting a business, marketing is (or should be) the business owner’s biggest priority. Yet many startups have no clue about marketing. With that in mind, I thought who better to learn what works in marketing than from those who have gone…

Every business owner needs to make the most of their marketing dollars and sometimes thinking outside the box can help you do much more with less. Here are 10 great ways to market your business without busting your bank account provided by business…

Mother’s Day is Sunday May 13th, 2012, and is an excellent opportunity to build buzz for your business with some creative marketing! From Mother’s Day Contests to Mother’s Day themed promotions, here are 5 creative Mother’s Day Marketing ideas that…

Small business owners are always on the lookout for that one big marketing idea that will catapult their business into the stratosphere. What I’ve found, however, is that it isn’t just one marketing idea but many marketing ideas, implemented…

I spend a lot of time talking with small business owners about how they can get new customers and grow their business. I love hearing about new and innovative ways that companies and business owners have used to market their brand, build some buzz,…

Business owners beware! Facebook has changed the game again, and this time the change involves your business! On March 1st, 2012, Facebook rolled out Facebook Pages (otherwise known as Timeline) for businesses, brands and organizations. All business…

If you have ever seen a group of people suddenly start dancing in the mall, noticed a barrage of bumper stickers covering surfaces downtown, or been attracted to an unusual display in a shop window or on a street corner, you have experienced guerilla…

If you are like me, your smartphone has become your window to the world, both for your personal life and for your business. I have had both and Android phone and an iPhone and I have to say I liked them both! In fact I have to admit I liked my…

It’s Girl Scout cookie time and you don’t have to go out of your way to find a group of girls in green uniforms with a table full of colorful cookie boxes and sweet smiling faces asking if you want to buy a box or two or three. From the outside,…

Spas, floral shops and jewelry stores aren't the only businesses that should benefit from a boost in sales on Valentine’s Day. Here's how any small business can entice customers to spend in the name of love. Hold a contest Think up a fun contest and…

I’ve found a new addiction on the Internet; it’s Pinterest. And it appears that I’m not the only one that’s addicted to this amazing website. With close to 12 million active visitors in the US per month Pinterest just happens to be the newest “big…

Last weekend I went to a local farmer’s market to buy some fresh fruits and vegetables. As I visited the different businesses exhibiting at the market, I couldn’t help but put on my marketing hat. After all that’s what I do! My biggest observation…

I’ve made many mistakes in business as a business owner the last 20 years. There was a time in the beginning when I thought that I had all of the time in the world. But now I feel like I can’t afford the luxury of wasting precious time anymore by…

Let’s face it, starting a business can be very easy, but staying in business can be very difficult given that our customers have too many choices on where to spend their hard-earned cash. So the question I posed to small business owners was “How do…

Many of the small business owners I work with are suffering from social media fatigue. The past few years have been a whirlwind of new technology that has left many of us wondering; “is all of this social media really worth while for marketing my…