Tim Weideman

This is a surface-level content audit that I prepared for a prospective employer. It includes analysis of the company's existing content inventory and SEO strategy. It was not meant to be comprehensive, but offer a taste of my skills.

Short-term rentals are causing a stir in at least one Riley County neighborhood.

I wrote copy for all Midwest Barrel Co. products, optimizing for keywords/phrases that would rank highly on Google and attract craft brewers and other beverage agers ready to buy barrels.

I wrote or edited 95% of the copy on the current Midwest Barrel Co. website (as of 2/8/2023). That included webpages, blogs and product descriptions. All copy was written with the customer experience in mind first, then SEO. This screenshot is from…

Why every craft brewery needs a barrel program Craft beer is a crowded industry. That’s not inherently bad, as more breweries can lead to a vibrant local craft beer culture with plenty of success and notoriety to go around. But breweries still need…

Barrel-Aging 101: Aging beer in bourbon barrels vs. rye whiskey barrels Midwest Barrel Co. We see quite a few different types of used barrels move through our warehouses these days. But without a doubt, the most popular are nearly always either used…

Most barrel wranglers know that to legally call your product “bourbon,” it has to be aged in new, charred oak barrels. The same rule applies to straight whiskey, straight rye and Tennessee whiskey. The char is the blackened interior of the barrel and…

Craft brewers, winemakers, mead makers and other barrel-aging pros know the importance of quality control. They have both the nose and palette needed to know the moment their hard work has paid off in the form of a delicious, flavorful brew. One sip…

You might have heard us say around here that smoking meat isn’t a hobby, it’s a lifestyle. Of course, you know this. You’re a grill master who’s always finding time to perfect your favorite smoked BBQ meat and food recipes – or even develop your own…

Mead is having a moment. Actually, mead’s been having a moment for a few years now – one that’s seen it grow in popularity and acceptance in the craft community. Thanks to the rise of craft meaderies, the fermented beverage made of honey, water and…

Foreign Exchange Brewing via Instagram Ricky Cervantes and his partners had a plan. It was February 2020 and the guys behind Foreign Exchange Brewing Co. had just released the brewery’s first beer. Then, the world shut down. “Honestly, that was a…

It’s no secret that used bourbon barrels are some of the most popular for aging beer. The vanilla, spice and oaky flavors pair so well with imperial stouts, barleywines and strong ales. While there’s no shortage of exploration and experimentation to…

This is a milestone episode. Not only are we completing our Get to Know Your Host series with Tim Wiedeman, but Andy is moving and Kevin is getting a new job! We talk with Tim about sports, podcasts, and what Hogwarts house he is in.Support the show…

This week we sat down with Joe Wiegand and David and Jane Kruse to talk about the upcoming An Evening with Teddy Roosevelt, from the Clay County Heritage Center. Joe is world's premiere Theodore Roosevelt reprisor. We talk about how Joe got started…

Midwest Barrel Co. is lucky to partner with some of the best in the barrel-aging business. We’ve worked with everyone from the skilled homebrewer to some of the top names in the craft beer industry. One of the best parts about getting to partner with…

This week we sat down with Donna Call of the Spencer United Way. We talk about what the United Way does in Spencer, teaching, and antique tractors.Support the show (https://spencersignal.com/support-the-spencer-signal/)

This week we went to the Spencer Municipal Airport to sit down with Gayle Brandt! We talk with Gayle about the in's and out's of the airport, her career with the airport, and her families love of golf!Support the show…

This week we sat down with Arla Kintigh, author of The Tangney Hotel: An Upscale Hotel for an Upscale Iowa Town. We were able to record this episode in the Tangney Hotel itself! We talk with Arla about her journey writing the book, being a teacher,…

Welcome to a new Get to Know Your Host episode. This week Andy talks with Kevin about what brought him to the Spencer Signal, the Grand Avenue Community Outreach, and his love of Spencer.https://gacoutreach.com/Support the show…

This week Spencer Weekly welcomes Mary Faber! Mary is the Director of the Spencer and Spirit Lake Campuses of Iowa Lakes Community College. We talk with Mary about the ins and out of Iowa Lakes Community College, the Soccer team, and living in…