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StaplerCup Social Media Campaign
About the Event:
The StaplerCup is the official Forklift World Championship hosted by Linde Material Handling. The annual finals take place in the LINDE MH Arena in Aschaffenburg and combine professional forklift competitions with large-scale arena production. The event reaches over 50,000 viewers across on-site attendance and livestream audiences worldwide.

My Work:
Over a six-month period, I developed and created 17+ social media posts across three recurring formats:
• Fan of the Month (community recognition & engagement)
• Fact of the Month (educational event insights)
• Additional engaging event content (heritage highlights, production facts, record moments)
Responsibilities included concept development, research, bilingual copywriting (DE/EN), and aligning content with brand positioning, community growth, and event promotion objectives.

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