Clients can’t convert if they can’t find you online. Clients won’t convert if they don’t connect with you.
I can help you with both.
I'm a SEO-focused Content Marketing Specialist with 6+ years of experience driving organic traffic, engagement, and conversions for brands in food & wine, pet, boating, lifestyle, and other B2C sectors. Specializing in crafting high-ranking, audience-aligned content with a strategic, research-backed approach.
Education & Certifications
Purdue University Fort Wayne
Visual Communication and Design (B.F.A.)
Coursework: 2005-2009
Top-Rated Plus Certification
Provider: UpWork
Issued: April 2024
Awarded to only the top 3% of freelancers worldwide
Advanced Competitive Research Practices
Provider: Semrush Academy
Issued: July 2023 | Certification ID: 308111
Digital Marketing Certification
Provider: HubSpot Academy
Issued: Aug 2025 | Certification ID: 922130f2b22c400ca280a59e7819b649
Core Skills
With experience working with marketing agencies, small businesses, solopreneurs, and international brands, I have developed a robust skillset:
SEO Strategy & Content Marketing
• Keyword and SEO Research
• Competitor and Market Analysis
• Audience & Intent Mapping
• Content Strategy Development
• Content Gap Analysis
• Topic Cluster Planning
• Brand Voice & Style Guide Creation
Content Creation & Optimization
• Content Brief and Outline Creation
• Content Creation & Editing
• Content Historical Optimization
• Content Repurposing to Maximize Value
• AEO (Answer Engine Optimization) & Featured Snippet Optimization
• On-page SEO and AEO Best Practices
• Location Pages Strategy
Channel-Specific Marketing
• Email Landing Pages
• Email Marketing and Automation
• Social Media (Instagram, Meta Business Suite, Content Studio, LinkedIn)
Analytics, Performance & Reporting
• Performance Monitoring
• Data and Performance Visualization
Content Management & Workflow
• Content Management (Trello, Asana, ClickUp)
• Brief Creation (Google Docs, Notion)
• CMS Platforms: WordPress, Elementor, Shopify
Proficiency in Industry Tools
• SEMrush (preferred), Ahrefs
• SurferSEO
• Google Analytics, Search Console, Swydo
• Canva
Additional Skills
• Image Curation: Sourcing, Retouching, and Editing (Adobe Suite)
• I enthusiastically used the em dash before it became an AI cornerstone.