Tassia O'Callaghan

Her music has got it all — from ballads that hit you right in the feels, to groovy beats that make you wanna bust a move in your living room. (Quick caveat — it might sound like it, but I swear I’m…

No juice fasts, slimming shakes, laxative teas, or suspicious ‘vitamins’ over here, I want to lose weight healthily. But if you want to shed a few pounds because you just don’t feel ‘right’, or you…

8 Fantastic Movies for Marketers Learn fundamental lessons while flicking through Netflix We marketers can learn so much from pop culture about how to get the most out of our promotion and other …

Are You Ready to Start Your Own Business? 19 questions to ask yourself before you take the plunge It’s hard to know whether you should start your own business. There’s a world of small businesses …

There’s a world of small businesses out there, and the truly tough concept to grasp is that the majority aren’t successful. So how do you know when you’re ready, to ensure that your business will be…

How to Market Your Event and Boost Sales From an event marketer with 6 years’ experience with sell-out events When it comes to marketing and promoting events, I’ve got the receipts. I’ve been …

I’ve been learning all the way, developing how best to market an event — I’ve made mistakes, found some brilliant marketing strategies and activities, and smashed event targets. Before I launch into…

Everything you need to know about getting started with video marketing

Everything you need to know about copywriting for your brand

And what not to do, from multi-national companies

Top tips for customer retention

8 Ways to Keep Customers Loyal Top tips for customer retention Your company needs customers to survive. And, while leads are essential, too, you need your customers to keep coming back — that’s …

Listening is the first thing that a marketer should do when creating a campaign, or communicating any message to their audience. I should clarify, I don’t mean listening in the sense of hearing —…

Copywriting Basics for Marketers Everything you need to know about copywriting for your brand Copywriting is a skill that’s in high demand — marketers, copywriters, bloggers, business owners …

How to Make Your Marketing More Inclusive And what not to do, from multi-national companies Exclusive is a word often used in marketing to promote deals, offers, and products not available to a …

And how to handle them

6 Things That Make Good Marketers Cringe And how to handle them Fellow marketers gather round. Every day, we come across things in our roles as marketers that make us cringe. Some things you may not …

Gift ideas and things to do with your partner to show them your love

I’m not going to lie to you: when I was looking for an image for this article, I got distracted by all of the cocktails. I love drinking with friends, by myself, at the pub, at home, watching TV…