Susan Currie Sivek

What Is Marketing Mix Modeling?

Back to the Future With Marketing Mix Modeling

Was this quote from the 1989 film Back to the Future II actually about marketing mix modelingA statistical approach used to quantify the impact of various elements of a company’s marketing strategy on sales and other key performance indicators…

Deep Dive: Actionable Predictive Analytics

Not convinced yet that predictive analyticsPredictive analytics uses data, statistics, and machine learning techniques to build mathematical models that can generate predictions about things likely to happen in the future…. can have powerful effects…

Make Confident Marketing Campaign Decisions

How Digital Marketers Can Thrive in 2023

3-Minute Nutshell: Is Predictive Analytics Accurate?

3-Minute Nutshell: Best Uses for Predictive Analytics in Business

6 Top Uses of Predictive Analytics for Retail & E-Commerce

Is Predicting LTV Really Worth It?

Why You Need to Predict Customer Lifetime Value

3-Minute Nutshell: Automating Predictive Analytics

3-Minute Nutshell: Skills for Predictive Analytics

3-Minute Nutshell: Predictive Analytics vs. ML vs. AI

Don’t Delay—Use First-Party Data for Foresight Now

Using Data to Reach Retiretech Consumers

Pecan’s New Model Deployment & Monitoring Features

Data science is amazingly powerful, and yet there seems to be a brick wall that data science teams routinely hit: the model deployment and monitoring phase. This morning, Pecan released powerful new capabilities that not only make those critical…

3-Minute Nutshell: What Is Predictive Analytics?

Low Code, High Value: Real AI for Real Business Challenges

Predictive Analytics for App Marketing — Without SDKs

70% of Your App’s Users Will Remain Unknown, Without This Strategy