Steve Barrett

PRWeek VP, editorial director Steve Barrett reflects on a summer that should have encompassed Washington, DC, London and Cannes, but instead revolved around hospitals and intensive care units.

Now in his 9th decade, the S4 Capital founder is still ragging on WPP and thinks PR is just an extension of advertising that doesn’t need to exist on a standalone basis.

On the latest edition of PRWeek's podcast, LaBolt talks about facing the headwinds of global anti-incumbent sentiment and the challenges of matching right-wing digital media.

The discipline is evolving like never before — and so are its relationships with other departments. As underscored by the leaders at this recent Team Lewis-hosted roundtable, that reality is evident in everything from tech impact to measurement to procurement.

CEO Richard Edelman is refocusing the agency around five key areas and shuttering most of its operational sub brands — he said the cuts would have happened ‘months ago’ if Edelman were a public company.

PRWeek's Steve Barrett chats with the holding company chief about why WPP sold FGS Global. Sign in to continue Sign In Email address Password Stay signed in Trouble signing in? Register Limited free articles a month Free email bulletins Register Now…

After a 28-year career at the IPG agency, Heimann will be replaced as CEO by Susan Howe. Sign in to continue Sign In Email address Password Stay signed in Trouble signing in? Register Limited free articles a month Free email bulletins Register Now…

In an exclusive interview with PRWeek, the holding company CEO details the thinking behind the move, including what role AI may have played. Sign in to continue Sign In Email address Password Stay signed in Trouble signing in? Register Limited free…

How long? 7-10 minutes The CEO of the world’s largest marketing services holding company and CCO of the world’s largest pharmacy unpick one of last year’s biggest pitches. Mark Read: “The pandemic has brought marketing and communications much closer…

How long? 5-7 minutes The search behemoth’s VP of marketing and global brand studio lead talks filmmaking trends and why he wants to see craft and creativity on a par with Netflix and HBO in this year’s awards. As the first deadline for Brand Film…

How long? 2-3 minutes The 28-agency, 7,000-person offering will operate as a global collective under the leadership of CEO Andy Polansky, supported by a core centralized team. Marketing services holding company IPG has overhauled its Constituency…

Walgreens Boots Alliance has extended its relationship with WPP as its global marketing and communications AOR. Under a WBA Partnership structure, WPP will work with WBA to implement its integrated marketing and reputation-management strategy. WBA’s…

How long? 3-4 minutes The fifth iteration of the Brand Film Awards will take the temperature of a craft that has matured exponentially in the half decade since they were launched. Now renamed as the Brand Film Awards, our fifth celebration of the art…

Al Golin, one of the founders of the modern PR industry who was most closely associated with McDonald's, has died. Golin will always be indelibly linked with McDonald's after he cold-called Ray Kroc in 1956 and helped the founder of the fledgling…

How long? 4-6 minutes The brains behind P&G's Always #LikeAGirl campaign and Brand Film Festival jury chair Judy John on creativity, figuring out the next big thing, utilizing technology and producing great brand films. Judy John, CEO Canada & chief…

Lynne Anne Davis, president Asia Pacific at Fleishman Hillard and chair of this year's judging panel at Cannes, speaks to Steve Barrett about why PR is having a good year at Cannes. We knew it would be a breakout year for public relations because of…

As Zenith celebrates its 20th anniversary, Steve Barrett talks to the personalities that shaped its success and finds out how the revolution in bulk buying it introduced still influences the way media agencies operate today.

Dawn Airey, chief executive of Five, tells Steve Barrett about the irresistible pull of returning to Five and the challenge of getting the channel back into rude health

Northern & Shell's newspaper circulations are in freefall, but its magazines are forging ahead. Media Week meets group joint managing director Stan Myerson.

Having just put the finishing touches to our special feature on media minister James Purnell and the future of government policy on broadcasting and advertising, you can imagine how thrilled we were at Media Week Towers last Thursday afternoon, when we heard the news that he was moving from the department and being parachuted in to fill the gap at work and pensions left by his disgraced colleague Peter Hain.