Shane Schick

Editor-in-Chief, B2B News Network. Editor-at-Large, Swagger Magazine. Freelancer.
    Nov 15, 2019
    ActiveCampaign VP predicts its machine learning features will offer an alternative to A/B testing in e-mail marketing

    A company called ActiveCampaign is trying to help marketers frustrated by A/B tests that fail to improve the results of e-mail campaigns with a machine learning-based application designed to predict what’s most likely to trigger an opening or other…

    A company called ActiveCampaign is trying to help marketers frustrated by A/B tests that fail to improve the results of e-mail campaigns with a machine learning-based application designed to predict what’s most likely to trigger an opening or other…

    A company called ActiveCampaign is trying to help marketers frustrated by A/B tests that fail to improve the results of e-mail campaigns with a machine learning-based application designed to predict what’s most likely to trigger an opening or other…

    Nov 14, 2019
    InsideView product exec says Data Integrity will address B2B firms’ cleansing and visualization needs

    InsideView is continuing its quest to win over former customers of Salesforce’s Data.com customer base by introducing Data Integrity, a tool it says will both cleanse sales information while making it easier to create dashboard-style…

    InsideView is continuing its quest to win over former customers of Salesforce’s Data.com customer base by introducing Data Integrity, a tool it says will both cleanse sales information while making it easier to create dashboard-style…

    InsideView is continuing its quest to win over former customers of Salesforce’s Data.com customer base by introducing Data Integrity, a tool it says will both cleanse sales information while making it easier to create dashboard-style…

    Nov 13, 2019
    Demandbase aims ABM Stack Evaluator at 70% of B2B firms that call their tools ‘immature’

    Demandbase is offering to help the 70 per cent of B2B firms who describe their account-based marketing technology as “immature” with a digital questionnaire that will recommend tools to align with their strategies. The San Francisco-based firm last…

    Demandbase is offering to help the 70 per cent of B2B firms who describe their account-based marketing technology as “immature” with a digital questionnaire that will recommend tools to align with their strategies. The San Francisco-based firm last…

    Demandbase is offering to help the 70 per cent of B2B firms who describe their account-based marketing technology as “immature” with a digital questionnaire that will recommend tools to align with their strategies. The San Francisco-based firm last…

    Nov 12, 2019
    ZoomInfo CRO: How we hit more than 600 demos in one day

    You might expect a company that specializes in business contact details to be pretty good at reaching prospective customers, but ZoomInfo’s chief revenue officer says it has managed to reach a new personal best as a company by booking more than 600…

    You might expect a company that specializes in business contact details to be pretty good at reaching prospective customers, but ZoomInfo’s chief revenue officer says it has managed to reach a new personal best as a company by booking more than 600…

    You might expect a company that specializes in business contact details to be pretty good at reaching prospective customers, but ZoomInfo’s chief revenue officer says it has managed to reach a new personal best as a company by booking more than 600…

    Glimpse Malware Aims to Avoid Detection Via Alternative DNS

    The use of text mode as an alternative Domain Name System (DNS) resource record type is giving the Glimpse malware a greater ability to evade detection, security researchers have discovered. Full details on how the malware’s script works remain…

    The use of text mode as an alternative Domain Name System (DNS) resource record type is giving the Glimpse malware a greater ability to evade detection, security researchers have discovered. Full details on how the malware’s script works remain…

    The use of text mode as an alternative Domain Name System (DNS) resource record type is giving the Glimpse malware a greater ability to evade detection, security researchers have discovered. Full details on how the malware’s script works remain…

    Nov 11, 2019
    WeWork steps up marketing amid turmoil with ‘happier’ TV spot

    Its eccentric and controversial CEO suddenly stepped down. The value of its proposed initial public offering has plunged. Its lead investor is reportedly in talks to take over control of the company. WeWork, however, would like its target customers…

    Its eccentric and controversial CEO suddenly stepped down. The value of its proposed initial public offering has plunged. Its lead investor is reportedly in talks to take over control of the company. WeWork, however, would like its target customers…

    Its eccentric and controversial CEO suddenly stepped down. The value of its proposed initial public offering has plunged. Its lead investor is reportedly in talks to take over control of the company. WeWork, however, would like its target customers…

    Nov 8, 2019
    Editor’s Note: A new way to define the chief operating officer’s mandate

    There are two ways to handle someone who has great skills but whose department or workload has changed so much they need to be moved: you can put them into the netherworld known as “special projects,” or you can make them chief operating officer. I’m…

    There are two ways to handle someone who has great skills but whose department or workload has changed so much they need to be moved: you can put them into the netherworld known as “special projects,” or you can make them chief operating officer. I’m…

    There are two ways to handle someone who has great skills but whose department or workload has changed so much they need to be moved: you can put them into the netherworld known as “special projects,” or you can make them chief operating officer. I’m…

    Nov 7, 2019
    Forrester exec gives the 101 on its B2B marketing certification program

    Last week Forrester said it was building upon its acquisition of SiriusDecisions by launching a B2B certification program to help marketers gain alignment with sales and more successfully execute programs. With a course list that includes…

    Last week Forrester said it was building upon its acquisition of SiriusDecisions by launching a B2B certification program to help marketers gain alignment with sales and more successfully execute programs. With a course list that includes…

    Last week Forrester said it was building upon its acquisition of SiriusDecisions by launching a B2B certification program to help marketers gain alignment with sales and more successfully execute programs. With a course list that includes…

    Nov 6, 2019
    Seismic CEO offers context around its Percolate acquisition

    Seismic used its customer event this week to announce a plan to acquire Percolate, which provides software to orchestrate marketing campaigns and manage content for B2B brands. Based in San Diego, Calif., Siesmic is known as a developer of sales…

    Seismic used its customer event this week to announce a plan to acquire Percolate, which provides software to orchestrate marketing campaigns and manage content for B2B brands. Based in San Diego, Calif., Siesmic is known as a developer of sales…

    Seismic used its customer event this week to announce a plan to acquire Percolate, which provides software to orchestrate marketing campaigns and manage content for B2B brands. Based in San Diego, Calif., Siesmic is known as a developer of sales…

    Project AppStack Leads Paradigm Shift for B2B Mobile Solutions

    Home / Mobile Productivity / Phones Order Now For many businesses, figuring out the right technological approach to address their workforce’s mobile productivity needs is a time-consuming, stressful and inefficient process. According to Taher…

    Home / Mobile Productivity / Phones Order Now For many businesses, figuring out the right technological approach to address their workforce’s mobile productivity needs is a time-consuming, stressful and inefficient process. According to Taher…

    Home / Mobile Productivity / Phones Order Now For many businesses, figuring out the right technological approach to address their workforce’s mobile productivity needs is a time-consuming, stressful and inefficient process. According to Taher…

    Wireless Routers Exploited by Gafgyt Variant Could Be Used in DDoS Attacks

    Small office and home users who don’t want to see their wireless routers exploited need to watch out for a variant of the Gyfgyt malware that is leaving tens of thousands vulnerable, according to security researchers. Gafgyt, also known as Bashlite,…

    Small office and home users who don’t want to see their wireless routers exploited need to watch out for a variant of the Gyfgyt malware that is leaving tens of thousands vulnerable, according to security researchers. Gafgyt, also known as Bashlite,…

    Small office and home users who don’t want to see their wireless routers exploited need to watch out for a variant of the Gyfgyt malware that is leaving tens of thousands vulnerable, according to security researchers. Gafgyt, also known as Bashlite,…

    Nov 5, 2019
    InsideSales rebrands as Xant to demonstrate focus on transformative AI

    InsideSales.com on Monday announced it was changing its name to Xant as part of a marketing campaign that will include a webinar this Thursday to discuss what it calls ‘the new face of sales engagement.” Based in Utah, InsideSales is best known for…

    InsideSales.com on Monday announced it was changing its name to Xant as part of a marketing campaign that will include a webinar this Thursday to discuss what it calls ‘the new face of sales engagement.” Based in Utah, InsideSales is best known for…

    InsideSales.com on Monday announced it was changing its name to Xant as part of a marketing campaign that will include a webinar this Thursday to discuss what it calls ‘the new face of sales engagement.” Based in Utah, InsideSales is best known for…

    Nov 1, 2019
    A WeWork exec’s departure underscores the team sport required to own the narrative

    The highly-expected initial public offering of your firm has taken a nosedive in terms of valuation. Your CEO, whose antics have already garnered way too many unflattering news stories, has been unceremoniously pushed out. Now the viability of the…

    The highly-expected initial public offering of your firm has taken a nosedive in terms of valuation. Your CEO, whose antics have already garnered way too many unflattering news stories, has been unceremoniously pushed out. Now the viability of the…

    The highly-expected initial public offering of your firm has taken a nosedive in terms of valuation. Your CEO, whose antics have already garnered way too many unflattering news stories, has been unceremoniously pushed out. Now the viability of the…

    SDC 2019: Bixby Capsules Make AI for Business a Breeze

    Developing mobile experiences that can facilitate conversations between human beings and virtual assistants may not be child’s play, but Sangmok Han has decided there are some surprising parallels between Bixby capsules and Lego. The engineering…

    Developing mobile experiences that can facilitate conversations between human beings and virtual assistants may not be child’s play, but Sangmok Han has decided there are some surprising parallels between Bixby capsules and Lego. The engineering…

    Developing mobile experiences that can facilitate conversations between human beings and virtual assistants may not be child’s play, but Sangmok Han has decided there are some surprising parallels between Bixby capsules and Lego. The engineering…

    Oct 31, 2019
    Bpm’online takes 160 employees skydiving as it rebrands to Creatio

    All major rebrands represent a leap of faith, but the team at Bpm’online literally jumped out of an airplane to mark its transformation under the name Creatio. The company on Wednesday morning hosted a live broadcast in which it played a video…

    All major rebrands represent a leap of faith, but the team at Bpm’online literally jumped out of an airplane to mark its transformation under the name Creatio. The company on Wednesday morning hosted a live broadcast in which it played a video…

    All major rebrands represent a leap of faith, but the team at Bpm’online literally jumped out of an airplane to mark its transformation under the name Creatio. The company on Wednesday morning hosted a live broadcast in which it played a video…

    SDC 2019: Developers Increase Security in a 5G Era

    Developers need to complement the massive increase in connectivity that 5G will bring to our digital lives with a renewed commitment to building in security at the outset. This was the appeal Samsung’s CIO and Executive Vice President of IT and…

    Developers need to complement the massive increase in connectivity that 5G will bring to our digital lives with a renewed commitment to building in security at the outset. This was the appeal Samsung’s CIO and Executive Vice President of IT and…

    Developers need to complement the massive increase in connectivity that 5G will bring to our digital lives with a renewed commitment to building in security at the outset. This was the appeal Samsung’s CIO and Executive Vice President of IT and…

    Oct 30, 2019
    LeadMD develops Sales and Marketing Alignment Index based on first-party research

    Performance marketing consultancy LeadMD is using data it collected as part of a survey conducted in partnership with Drift to create what it calls a Sales and Marketing Alignment Index that will benchmark how well B2B teams are working together and…

    Performance marketing consultancy LeadMD is using data it collected as part of a survey conducted in partnership with Drift to create what it calls a Sales and Marketing Alignment Index that will benchmark how well B2B teams are working together and…

    Performance marketing consultancy LeadMD is using data it collected as part of a survey conducted in partnership with Drift to create what it calls a Sales and Marketing Alignment Index that will benchmark how well B2B teams are working together and…

    HSBC Proves the Time Is Right for Wearables in the Enterprise

    Home / Mobile Productivity / Wearables Learn how to develop new and innovative wearable apps tailored to your business needs. Download Now We all think we know what bank branches are supposed to look like: rows of tellers behind a counter, some…

    Home / Mobile Productivity / Wearables Learn how to develop new and innovative wearable apps tailored to your business needs. Download Now We all think we know what bank branches are supposed to look like: rows of tellers behind a counter, some…

    Home / Mobile Productivity / Wearables Learn how to develop new and innovative wearable apps tailored to your business needs. Download Now We all think we know what bank branches are supposed to look like: rows of tellers behind a counter, some…

    How App Developers Can Get Ahead of the 5G Opportunity

    Almost every wave of innovation in the history of computing technology has faced the same chicken-and-egg problem: Which comes first, the breakthrough applications and devices, or the network capabilities to make the most of them? With the advent of…

    Almost every wave of innovation in the history of computing technology has faced the same chicken-and-egg problem: Which comes first, the breakthrough applications and devices, or the network capabilities to make the most of them? With the advent of…

    Almost every wave of innovation in the history of computing technology has faced the same chicken-and-egg problem: Which comes first, the breakthrough applications and devices, or the network capabilities to make the most of them? With the advent of…

    Why the Right OEM Relationship Leads to Powerful Mobile Solutions

    Home / Mobile Productivity / Phones Order Now For all the talk of fostering innovation within the enterprise, true breakthroughs require more than a great idea for a new product or solution to a business problem. It often requires taking a concept or…

    Home / Mobile Productivity / Phones Order Now For all the talk of fostering innovation within the enterprise, true breakthroughs require more than a great idea for a new product or solution to a business problem. It often requires taking a concept or…

    Home / Mobile Productivity / Phones Order Now For all the talk of fostering innovation within the enterprise, true breakthroughs require more than a great idea for a new product or solution to a business problem. It often requires taking a concept or…