Shane Schick

Editor-in-Chief, B2B News Network. Editor-at-Large, Swagger Magazine. Freelancer.
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Aug 14, 2019
B2B Next 2019 takes ‘choose your own adventure’ approach to educating e-commerce professionals

Executives from Unilever, Caterpillar, and Johnson Controls will be among the speakers heading to Chicago late next month for the second annual B2B Next, which explores the evolution of e-commerce between corporations, partners, suppliers, customers…

Executives from Unilever, Caterpillar, and Johnson Controls will be among the speakers heading to Chicago late next month for the second annual B2B Next, which explores the evolution of e-commerce between corporations, partners, suppliers, customers…

Executives from Unilever, Caterpillar, and Johnson Controls will be among the speakers heading to Chicago late next month for the second annual B2B Next, which explores the evolution of e-commerce between corporations, partners, suppliers, customers…

Aug 9, 2019
What happens once CFOs start playing a more operational role

This article originally appeared in our newsletter, the B2B Briefing, that is sent once every two weeks. Subscribe via the upper-right form on our site to see this kind of content and more before anyone else. Occasionally you come across chief…

This article originally appeared in our newsletter, the B2B Briefing, that is sent once every two weeks. Subscribe via the upper-right form on our site to see this kind of content and more before anyone else. Occasionally you come across chief…

This article originally appeared in our newsletter, the B2B Briefing, that is sent once every two weeks. Subscribe via the upper-right form on our site to see this kind of content and more before anyone else. Occasionally you come across chief…

Aug 8, 2019
The Content Marketing Institute’s VP of marketing helps set the stage for CMWorld 2019’s B2B highlights

In just a few weeks thousands of marketers will be touching down in Cleveland for the annual Content Marketing World conference. B2BNN is a media sponsor for the second year in a row (use the code “B2BNN” at checkout to get $100 off your pass!), and…

In just a few weeks thousands of marketers will be touching down in Cleveland for the annual Content Marketing World conference. B2BNN is a media sponsor for the second year in a row (use the code “B2BNN” at checkout to get $100 off your pass!), and…

In just a few weeks thousands of marketers will be touching down in Cleveland for the annual Content Marketing World conference. B2BNN is a media sponsor for the second year in a row (use the code “B2BNN” at checkout to get $100 off your pass!), and…

Aug 7, 2019
B2B sales research confirms buyers are overwhelmed and front-line managers are unprepared

Eighty per cent of B2B sales reps who help filter information and ease the decision-making process for customers close high-quality, low-regret deals, according to a report from research firm Gartner. Based on a survey of more than 1,000 B2B buyers,…

Eighty per cent of B2B sales reps who help filter information and ease the decision-making process for customers close high-quality, low-regret deals, according to a report from research firm Gartner. Based on a survey of more than 1,000 B2B buyers,…

Eighty per cent of B2B sales reps who help filter information and ease the decision-making process for customers close high-quality, low-regret deals, according to a report from research firm Gartner. Based on a survey of more than 1,000 B2B buyers,…

Aug 6, 2019
AKS is not (just) a street style photographer — even if he’s one of the best

Long before he become one of the fashion industry’s hottest photographers and a voice calling for greater recognition of his peer group, Adam Katz Sidling (AKS) spent 12 years carrying guests’ bags when they checked into a Seattle hotel. And he loved…

Long before he become one of the fashion industry’s hottest photographers and a voice calling for greater recognition of his peer group, Adam Katz Sidling (AKS) spent 12 years carrying guests’ bags when they checked into a Seattle hotel. And he loved…

Long before he become one of the fashion industry’s hottest photographers and a voice calling for greater recognition of his peer group, Adam Katz Sidling (AKS) spent 12 years carrying guests’ bags when they checked into a Seattle hotel. And he loved…

Aug 3, 2019
The difference between IT and technology leaders, and the alliances they can build

People can come to Robert Osborn for two very different, but very complementary, areas of expertise. As the federal CTO for ServiceNow, Osborn spends part of his time talking to public sector organizations about some of the ways they might be able to…

People can come to Robert Osborn for two very different, but very complementary, areas of expertise. As the federal CTO for ServiceNow, Osborn spends part of his time talking to public sector organizations about some of the ways they might be able to…

People can come to Robert Osborn for two very different, but very complementary, areas of expertise. As the federal CTO for ServiceNow, Osborn spends part of his time talking to public sector organizations about some of the ways they might be able to…

Aug 2, 2019
Editor’s Note: The real bottom line for data-driven CFOs

I was sitting in the office of a CIO for a large national bank, and we got to talking about his approach to deciding and prioritizing projects. It became pretty clear, at this point, that much of what got the green light was determined by his boss.…

I was sitting in the office of a CIO for a large national bank, and we got to talking about his approach to deciding and prioritizing projects. It became pretty clear, at this point, that much of what got the green light was determined by his boss.…

I was sitting in the office of a CIO for a large national bank, and we got to talking about his approach to deciding and prioritizing projects. It became pretty clear, at this point, that much of what got the green light was determined by his boss.…

Aug 1, 2019
Demand Metric and GetResponse data says automating mid-funnel tactics boosts marketing results by 3X

Mid-funnel performance can triple as marketing tactics are automated, despite the fact less than 20 percent of marketers are using technology to do so, according to research from Demand Metric and GetResponse on Wednesday. The two firms held a live…

Mid-funnel performance can triple as marketing tactics are automated, despite the fact less than 20 percent of marketers are using technology to do so, according to research from Demand Metric and GetResponse on Wednesday. The two firms held a live…

Mid-funnel performance can triple as marketing tactics are automated, despite the fact less than 20 percent of marketers are using technology to do so, according to research from Demand Metric and GetResponse on Wednesday. The two firms held a live…

Jul 31, 2019
Paradigm B2B reimagines e-commerce buyers’ guide with enterprise and mid-market Combine reports

The limitations of Gartner’s Magic Quadrant, Forrester’s Wave and similar market research offerings have inspired Paradigm B2B to launch a series of reports called Combine that break down the merits of e-commerce applications for enterprise and…

The limitations of Gartner’s Magic Quadrant, Forrester’s Wave and similar market research offerings have inspired Paradigm B2B to launch a series of reports called Combine that break down the merits of e-commerce applications for enterprise and…

The limitations of Gartner’s Magic Quadrant, Forrester’s Wave and similar market research offerings have inspired Paradigm B2B to launch a series of reports called Combine that break down the merits of e-commerce applications for enterprise and…

Jul 30, 2019
Simu Liu has a fresh perspective on becoming the first Canadian face of Old Spice

At Comic-Con San Diego earlier this month, Simu Liu made international headlines when he was chosen to play Shang-Chi, the first-ever Chinese superhero to be featured in a Marvel Comics film. Weeks before that, though, the Kings Of Swagger alumnus…

At Comic-Con San Diego earlier this month, Simu Liu made international headlines when he was chosen to play Shang-Chi, the first-ever Chinese superhero to be featured in a Marvel Comics film. Weeks before that, though, the Kings Of Swagger alumnus…

At Comic-Con San Diego earlier this month, Simu Liu made international headlines when he was chosen to play Shang-Chi, the first-ever Chinese superhero to be featured in a Marvel Comics film. Weeks before that, though, the Kings Of Swagger alumnus…

Jul 30, 2019
IBM TV spot uses Apollo 11 50th anniversary as a metaphor to inspire business leaders

Businesses might consider their digital transformation efforts as an act of pushing boundaries and exploring new frontiers, but the most recent IBM TV commercial is a good reminder that few will ever top the ambitions of NASA during the Apollo 11…

Businesses might consider their digital transformation efforts as an act of pushing boundaries and exploring new frontiers, but the most recent IBM TV commercial is a good reminder that few will ever top the ambitions of NASA during the Apollo 11…

Businesses might consider their digital transformation efforts as an act of pushing boundaries and exploring new frontiers, but the most recent IBM TV commercial is a good reminder that few will ever top the ambitions of NASA during the Apollo 11…

Jul 29, 2019
Bizzabo survey shows only 12% of B2B tech marketers cite trade shows as key to driving business outcomes

B2B marketers who focus on technology decision makers over-index on the power of conferences, roundtables and other in-person gatherings, according to a survey of more than 1,000 professionals by events software firm Bizzabo. In its 2019 B2B Tech…

B2B marketers who focus on technology decision makers over-index on the power of conferences, roundtables and other in-person gatherings, according to a survey of more than 1,000 professionals by events software firm Bizzabo. In its 2019 B2B Tech…

B2B marketers who focus on technology decision makers over-index on the power of conferences, roundtables and other in-person gatherings, according to a survey of more than 1,000 professionals by events software firm Bizzabo. In its 2019 B2B Tech…

Jul 26, 2019
Centerline Digital CEO refutes the ‘B2B and B2C marketing is blurring’ hypothesis

To all those suggesting “B2B” should morph into “human to human” or that enterprises should market themselves more like consumer brands, the CEO of an agency that works with the likes of IBM, GE and SAS has a counterargument for you. As the founder…

To all those suggesting “B2B” should morph into “human to human” or that enterprises should market themselves more like consumer brands, the CEO of an agency that works with the likes of IBM, GE and SAS has a counterargument for you. As the founder…

To all those suggesting “B2B” should morph into “human to human” or that enterprises should market themselves more like consumer brands, the CEO of an agency that works with the likes of IBM, GE and SAS has a counterargument for you. As the founder…

Jul 25, 2019
InsideView reaches out to Data.com customers to avoid data degradation and other risks

InsideView on Thursday launched a series of tools designed to position it as the data provider of choice for firms scrambling to replace Salesforce’s soon-to-be-discontinued Data.com service. Companies that have used Data.com’s Clean and Prospector…

InsideView on Thursday launched a series of tools designed to position it as the data provider of choice for firms scrambling to replace Salesforce’s soon-to-be-discontinued Data.com service. Companies that have used Data.com’s Clean and Prospector…

InsideView on Thursday launched a series of tools designed to position it as the data provider of choice for firms scrambling to replace Salesforce’s soon-to-be-discontinued Data.com service. Companies that have used Data.com’s Clean and Prospector…

Jul 24, 2019
Pipedrive aims at enteprise sales teams with updated plans, AI-based assistant and learning portal

Pipedrive on Wednesday is launching an updated CRM suite that includes a virtual assist based on artificial intelligence, along with an online education platform and an enterprise plan in a bid to show it can serve larger organizations. Based in New…

Pipedrive on Wednesday is launching an updated CRM suite that includes a virtual assist based on artificial intelligence, along with an online education platform and an enterprise plan in a bid to show it can serve larger organizations. Based in New…

Pipedrive on Wednesday is launching an updated CRM suite that includes a virtual assist based on artificial intelligence, along with an online education platform and an enterprise plan in a bid to show it can serve larger organizations. Based in New…

Jul 23, 2019
Rooster Punk reviews the B2B marketer origin story, and sees the opportunity for a rewrite

School’s been out for well over a month now, but even once kids find themselves back in the classroom, there likely won’t be many telling their teachers about their intentions to become B2B marketers. According to a U.K. agency called Rooster Punk,…

School’s been out for well over a month now, but even once kids find themselves back in the classroom, there likely won’t be many telling their teachers about their intentions to become B2B marketers. According to a U.K. agency called Rooster Punk,…

School’s been out for well over a month now, but even once kids find themselves back in the classroom, there likely won’t be many telling their teachers about their intentions to become B2B marketers. According to a U.K. agency called Rooster Punk,…

Jul 22, 2019
Almost 70% of B2B marketers tell PAN/Heinz survey they lack confidence in content marketing ROI

More than half of B2B marketers surveyed as part of a research project between PAN Communications and Heinz Marketing said their content marketing efforts aren’t being attributed to revenue, which may explain why less than 32 per cent said they feel…

More than half of B2B marketers surveyed as part of a research project between PAN Communications and Heinz Marketing said their content marketing efforts aren’t being attributed to revenue, which may explain why less than 32 per cent said they feel…

More than half of B2B marketers surveyed as part of a research project between PAN Communications and Heinz Marketing said their content marketing efforts aren’t being attributed to revenue, which may explain why less than 32 per cent said they feel…

Jul 20, 2019
Why more CTOs need to step out of their sandboxes

This post was first published in our every-other-week newsletter, The B2B Briefing. Sign up (see fields in the right-hand column) to see this kind of content before anyone else! One of the many things I love about the beach in the summer is letting…

This post was first published in our every-other-week newsletter, The B2B Briefing. Sign up (see fields in the right-hand column) to see this kind of content before anyone else! One of the many things I love about the beach in the summer is letting…

This post was first published in our every-other-week newsletter, The B2B Briefing. Sign up (see fields in the right-hand column) to see this kind of content before anyone else! One of the many things I love about the beach in the summer is letting…

Jul 19, 2019
#G2Fireside: Social media tips from Sprout Social, the Content Marketing Institute and more

The middle of July might not seem the ideal time for an organization to host its first Twitter chat, but G2 seemed to have no problem attracting comments from people who work at major B2B SaaS firms to weigh in at #G2Fireside. As might be expected,…

The middle of July might not seem the ideal time for an organization to host its first Twitter chat, but G2 seemed to have no problem attracting comments from people who work at major B2B SaaS firms to weigh in at #G2Fireside. As might be expected,…

The middle of July might not seem the ideal time for an organization to host its first Twitter chat, but G2 seemed to have no problem attracting comments from people who work at major B2B SaaS firms to weigh in at #G2Fireside. As might be expected,…

Jul 18, 2019
Indian firm SOLV lures tech talent by inviting them to hack their way onto its B2B billboard campaign

A digital billboard set up across major tech centres in India is encouraging developers to solve a puzzle in an unusual recruiting campaign from a B2B commerce firm called SOLV. Running for several weeks this month in Bengaluru, including Manyata…

A digital billboard set up across major tech centres in India is encouraging developers to solve a puzzle in an unusual recruiting campaign from a B2B commerce firm called SOLV. Running for several weeks this month in Bengaluru, including Manyata…

A digital billboard set up across major tech centres in India is encouraging developers to solve a puzzle in an unusual recruiting campaign from a B2B commerce firm called SOLV. Running for several weeks this month in Bengaluru, including Manyata…