Shane Schick

Executives from Unilever, Caterpillar, and Johnson Controls will be among the speakers heading to Chicago late next month for the second annual B2B Next, which explores the evolution of e-commerce between corporations, partners, suppliers, customers…

This article originally appeared in our newsletter, the B2B Briefing, that is sent once every two weeks. Subscribe via the upper-right form on our site to see this kind of content and more before anyone else. Occasionally you come across chief…

In just a few weeks thousands of marketers will be touching down in Cleveland for the annual Content Marketing World conference. B2BNN is a media sponsor for the second year in a row (use the code “B2BNN” at checkout to get $100 off your pass!), and…

Eighty per cent of B2B sales reps who help filter information and ease the decision-making process for customers close high-quality, low-regret deals, according to a report from research firm Gartner. Based on a survey of more than 1,000 B2B buyers,…

Long before he become one of the fashion industry’s hottest photographers and a voice calling for greater recognition of his peer group, Adam Katz Sidling (AKS) spent 12 years carrying guests’ bags when they checked into a Seattle hotel. And he loved…

People can come to Robert Osborn for two very different, but very complementary, areas of expertise. As the federal CTO for ServiceNow, Osborn spends part of his time talking to public sector organizations about some of the ways they might be able to…

I was sitting in the office of a CIO for a large national bank, and we got to talking about his approach to deciding and prioritizing projects. It became pretty clear, at this point, that much of what got the green light was determined by his boss.…

Mid-funnel performance can triple as marketing tactics are automated, despite the fact less than 20 percent of marketers are using technology to do so, according to research from Demand Metric and GetResponse on Wednesday. The two firms held a live…

The limitations of Gartner’s Magic Quadrant, Forrester’s Wave and similar market research offerings have inspired Paradigm B2B to launch a series of reports called Combine that break down the merits of e-commerce applications for enterprise and…

At Comic-Con San Diego earlier this month, Simu Liu made international headlines when he was chosen to play Shang-Chi, the first-ever Chinese superhero to be featured in a Marvel Comics film. Weeks before that, though, the Kings Of Swagger alumnus…

Businesses might consider their digital transformation efforts as an act of pushing boundaries and exploring new frontiers, but the most recent IBM TV commercial is a good reminder that few will ever top the ambitions of NASA during the Apollo 11…

B2B marketers who focus on technology decision makers over-index on the power of conferences, roundtables and other in-person gatherings, according to a survey of more than 1,000 professionals by events software firm Bizzabo. In its 2019 B2B Tech…

To all those suggesting “B2B” should morph into “human to human” or that enterprises should market themselves more like consumer brands, the CEO of an agency that works with the likes of IBM, GE and SAS has a counterargument for you. As the founder…

InsideView on Thursday launched a series of tools designed to position it as the data provider of choice for firms scrambling to replace Salesforce’s soon-to-be-discontinued Data.com service. Companies that have used Data.com’s Clean and Prospector…

Pipedrive on Wednesday is launching an updated CRM suite that includes a virtual assist based on artificial intelligence, along with an online education platform and an enterprise plan in a bid to show it can serve larger organizations. Based in New…

School’s been out for well over a month now, but even once kids find themselves back in the classroom, there likely won’t be many telling their teachers about their intentions to become B2B marketers. According to a U.K. agency called Rooster Punk,…

More than half of B2B marketers surveyed as part of a research project between PAN Communications and Heinz Marketing said their content marketing efforts aren’t being attributed to revenue, which may explain why less than 32 per cent said they feel…

This post was first published in our every-other-week newsletter, The B2B Briefing. Sign up (see fields in the right-hand column) to see this kind of content before anyone else! One of the many things I love about the beach in the summer is letting…

The middle of July might not seem the ideal time for an organization to host its first Twitter chat, but G2 seemed to have no problem attracting comments from people who work at major B2B SaaS firms to weigh in at #G2Fireside. As might be expected,…

A digital billboard set up across major tech centres in India is encouraging developers to solve a puzzle in an unusual recruiting campaign from a B2B commerce firm called SOLV. Running for several weeks this month in Bengaluru, including Manyata…