Shane Schick

Editor-in-Chief, B2B News Network. Editor-at-Large, Swagger Magazine. Freelancer.
    Oct 16, 2019
    Nintex research shows Gen Z have influenced purchases in 80% of businesses

    Seventy-two per cent of managers believe their Gen Z employees are more tech-savvy than they are, which may explain why the vast majority of them are weighing on the kind of buying decisions that preoccupy those in B2B sales and marketing, a recent…

    Seventy-two per cent of managers believe their Gen Z employees are more tech-savvy than they are, which may explain why the vast majority of them are weighing on the kind of buying decisions that preoccupy those in B2B sales and marketing, a recent…

    Seventy-two per cent of managers believe their Gen Z employees are more tech-savvy than they are, which may explain why the vast majority of them are weighing on the kind of buying decisions that preoccupy those in B2B sales and marketing, a recent…

    Oct 15, 2019
    Oracle TV spot shows blind and visually impaired people taking roles in customer service, finance and more

    Oracle is challenging the old axiom that seeing is believing with a TV commercial that showcases how its cloud technology is allowing blind and visually impaired people to take on jobs that once required considerable assistance from others. The…

    Oracle is challenging the old axiom that seeing is believing with a TV commercial that showcases how its cloud technology is allowing blind and visually impaired people to take on jobs that once required considerable assistance from others. The…

    Oracle is challenging the old axiom that seeing is believing with a TV commercial that showcases how its cloud technology is allowing blind and visually impaired people to take on jobs that once required considerable assistance from others. The…

    Oct 11, 2019
    Editor’s Note: The B2B chief communications officer’s challenges are like no one else’s

    When my colleagues in journalism decided to switch careers and take on PR jobs, we used to refer to it as “going over to the Dark Side.” Which means, by implication, that the chief communications officer for a brand represented Darth Vader. I should…

    When my colleagues in journalism decided to switch careers and take on PR jobs, we used to refer to it as “going over to the Dark Side.” Which means, by implication, that the chief communications officer for a brand represented Darth Vader. I should…

    When my colleagues in journalism decided to switch careers and take on PR jobs, we used to refer to it as “going over to the Dark Side.” Which means, by implication, that the chief communications officer for a brand represented Darth Vader. I should…

    Oct 10, 2019
    Demandbase to pair B2B marketers with agencies and other ABM expert partners

    Demandbase on Thursday is extending what it calls its ABM Ecosystem with a channel program that aims to match B2B brands with agencies, consultancies, systems integrators and other service providers that can help them achieve their account-based…

    Demandbase on Thursday is extending what it calls its ABM Ecosystem with a channel program that aims to match B2B brands with agencies, consultancies, systems integrators and other service providers that can help them achieve their account-based…

    Demandbase on Thursday is extending what it calls its ABM Ecosystem with a channel program that aims to match B2B brands with agencies, consultancies, systems integrators and other service providers that can help them achieve their account-based…

    Oct 9, 2019
    ServiceNow CIO argues against use of CRM as a tool to support customer needs

    Customer relationship management applications are failing to help enterprises deliver the kinds of experiences customers want and need, the chief information officer of ServiceNow told a local Canadian user conference on Tuesday. In a keynote…

    Customer relationship management applications are failing to help enterprises deliver the kinds of experiences customers want and need, the chief information officer of ServiceNow told a local Canadian user conference on Tuesday. In a keynote…

    Customer relationship management applications are failing to help enterprises deliver the kinds of experiences customers want and need, the chief information officer of ServiceNow told a local Canadian user conference on Tuesday. In a keynote…

    Geost Banking Botnet Has Infected 800,000 Android Users Since 2016

    Researchers claimed a banking botnet dubbed Geost has provided attackers access to account information and other data on more than 800,000 Android users since 2016. As outlined by a new paper released during the Virus Bulletin conference in London by…

    Researchers claimed a banking botnet dubbed Geost has provided attackers access to account information and other data on more than 800,000 Android users since 2016. As outlined by a new paper released during the Virus Bulletin conference in London by…

    Researchers claimed a banking botnet dubbed Geost has provided attackers access to account information and other data on more than 800,000 Android users since 2016. As outlined by a new paper released during the Virus Bulletin conference in London by…

    Oct 8, 2019
    Engagio Orchestrate will move ABM marketers from sales ‘baton pass’ to ‘soccer play,’ CEO says

    Engagio has launched a tool called Engagio Orchestrate which its CEO said will allow B2B sales and marketing teams to work better together on the activities that win more deals in targeted accounts. The San Mateo, Calif.-based firm announced Engagio…

    Engagio has launched a tool called Engagio Orchestrate which its CEO said will allow B2B sales and marketing teams to work better together on the activities that win more deals in targeted accounts. The San Mateo, Calif.-based firm announced Engagio…

    Engagio has launched a tool called Engagio Orchestrate which its CEO said will allow B2B sales and marketing teams to work better together on the activities that win more deals in targeted accounts. The San Mateo, Calif.-based firm announced Engagio…

    Oct 4, 2019
    BoxWorks 2019 provides a digital transformation progress check from execs and enterprises

    When your company is 97 years old and grows in part through mergers and acquisitions, you’re going to have a variety of technology products running the business — or as Bob Burkhart puts it, “We have just about one of every solution and several of…

    When your company is 97 years old and grows in part through mergers and acquisitions, you’re going to have a variety of technology products running the business — or as Bob Burkhart puts it, “We have just about one of every solution and several of…

    When your company is 97 years old and grows in part through mergers and acquisitions, you’re going to have a variety of technology products running the business — or as Bob Burkhart puts it, “We have just about one of every solution and several of…

    Lemon_Duck PowerShell Malware Targets Windows Users With Cryptojacking Campaign

    A cryptojacking malware campaign called Lemon_Duck is repeatedly upgrading its attack scripts using open-source repositories, security researchers warn. Based on the popular EternalBlue exploit best known for its association with the WannaCry…

    A cryptojacking malware campaign called Lemon_Duck is repeatedly upgrading its attack scripts using open-source repositories, security researchers warn. Based on the popular EternalBlue exploit best known for its association with the WannaCry…

    A cryptojacking malware campaign called Lemon_Duck is repeatedly upgrading its attack scripts using open-source repositories, security researchers warn. Based on the popular EternalBlue exploit best known for its association with the WannaCry…

    Oct 3, 2019
    Chief product officers from Box, Zoom, Slack and PagerDuty share their ‘best of breed’ best practices

    There are some people who don’t really understand the term “best of breed,” but in the case of one customer, all it took was a botched video call for Jeetu Patel to educate them. The chief product officer at Box recalled the incident during a panel…

    There are some people who don’t really understand the term “best of breed,” but in the case of one customer, all it took was a botched video call for Jeetu Patel to educate them. The chief product officer at Box recalled the incident during a panel…

    There are some people who don’t really understand the term “best of breed,” but in the case of one customer, all it took was a botched video call for Jeetu Patel to educate them. The chief product officer at Box recalled the incident during a panel…

    Oct 2, 2019
    AI could replace B2B marketing jobs within three years, based on Episerver research

    The work of B2B marketing team members will be replaced, at least in part, by artificial intelligence tools within the next three years as enterprises focus on things like personalized experiences for their customers, according to a research study…

    The work of B2B marketing team members will be replaced, at least in part, by artificial intelligence tools within the next three years as enterprises focus on things like personalized experiences for their customers, according to a research study…

    The work of B2B marketing team members will be replaced, at least in part, by artificial intelligence tools within the next three years as enterprises focus on things like personalized experiences for their customers, according to a research study…

    Oct 1, 2019
    BrightTalk offers machine learning to help B2B marketers pick the most relevant topics to present

    BrightTalk on Monday said it would help B2B marketers develop more relevant webinars to host on its platform by opening up a tool that uses machine learning to identify the most popular topics among its more than eight million professional users. The…

    BrightTalk on Monday said it would help B2B marketers develop more relevant webinars to host on its platform by opening up a tool that uses machine learning to identify the most popular topics among its more than eight million professional users. The…

    BrightTalk on Monday said it would help B2B marketers develop more relevant webinars to host on its platform by opening up a tool that uses machine learning to identify the most popular topics among its more than eight million professional users. The…

    Masad Stealer Preys on Telegram Users in Cryptocurrency Theft Campaign

    A malware strain dubbed Masad Stealer is using the Telegram messaging app to steal cryptocurrency by accessing browser passwords and clipboard information, security researchers learned. As detailed in a blog post from Juniper Labs, the malware can…

    A malware strain dubbed Masad Stealer is using the Telegram messaging app to steal cryptocurrency by accessing browser passwords and clipboard information, security researchers learned. As detailed in a blog post from Juniper Labs, the malware can…

    A malware strain dubbed Masad Stealer is using the Telegram messaging app to steal cryptocurrency by accessing browser passwords and clipboard information, security researchers learned. As detailed in a blog post from Juniper Labs, the malware can…

    Sep 27, 2019
    Elastic Path, Apptus survey B2B buyers to make the case for improved commerce experiences

    B2B vendors can see the size of a deal drink by 20 per cent if buyers aren’t satisfied with their experience, and nearly half are losing customers due to poor commerce capabilities, according to studies from Apptus and Elastic Path. In an effort to…

    B2B vendors can see the size of a deal drink by 20 per cent if buyers aren’t satisfied with their experience, and nearly half are losing customers due to poor commerce capabilities, according to studies from Apptus and Elastic Path. In an effort to…

    B2B vendors can see the size of a deal drink by 20 per cent if buyers aren’t satisfied with their experience, and nearly half are losing customers due to poor commerce capabilities, according to studies from Apptus and Elastic Path. In an effort to…

    Sep 26, 2019
    What tech pros will spend on IT in 2020 — and where they’re struggling

    Eighty-eight per cent of businesses say their technology budgets will stay the same or grow over the next year according to new research from Spiceworks, but but tech buyers at its SpiceWorld conference said they are juggling purchase decisions along…

    Eighty-eight per cent of businesses say their technology budgets will stay the same or grow over the next year according to new research from Spiceworks, but but tech buyers at its SpiceWorld conference said they are juggling purchase decisions along…

    Eighty-eight per cent of businesses say their technology budgets will stay the same or grow over the next year according to new research from Spiceworks, but but tech buyers at its SpiceWorld conference said they are juggling purchase decisions along…

    Sep 25, 2019
    Spiceworks gives tech vendors AI-based account intelligence and a self-serve dashboard

    Spiceworks used its 2019 SpiceWorld event to discuss its recent acquisition by Ziff-Davis B2B and introduce a console along with artificial intelligence tools it said would help its tech vendor customers create more relevant and engaging marketing…

    Spiceworks used its 2019 SpiceWorld event to discuss its recent acquisition by Ziff-Davis B2B and introduce a console along with artificial intelligence tools it said would help its tech vendor customers create more relevant and engaging marketing…

    Spiceworks used its 2019 SpiceWorld event to discuss its recent acquisition by Ziff-Davis B2B and introduce a console along with artificial intelligence tools it said would help its tech vendor customers create more relevant and engaging marketing…

    Sep 24, 2019
    A B2B industry association takes only 15 seconds of TV time to show the value of its certification

    One of the hardest challenges for any industry association is convincing non-members (and even members) to pursue its professional certification program. This often involves a lot of e-mail campaigns, web site landing pages, in-person events and…

    One of the hardest challenges for any industry association is convincing non-members (and even members) to pursue its professional certification program. This often involves a lot of e-mail campaigns, web site landing pages, in-person events and…

    One of the hardest challenges for any industry association is convincing non-members (and even members) to pursue its professional certification program. This often involves a lot of e-mail campaigns, web site landing pages, in-person events and…

    Sep 23, 2019
    Marketing with memes: The ins and outs of sharing viral social content

    SpongeBob SquarePants does not look happy. Eyes downcast, listlessly holding a remote control, the animated character is pictured rising out of his armchair. The caption reads, "When someone casually says dressing for Halloween is stupid..." above…

    SpongeBob SquarePants does not look happy. Eyes downcast, listlessly holding a remote control, the animated character is pictured rising out of his armchair. The caption reads, "When someone casually says dressing for Halloween is stupid..." above…

    SpongeBob SquarePants does not look happy. Eyes downcast, listlessly holding a remote control, the animated character is pictured rising out of his armchair. The caption reads, "When someone casually says dressing for Halloween is stupid..." above…

    Sep 23, 2019
    IBM’s CHRO demonstrates how to position yourself as the voice of HR transformation

    This article originally appeared in our bi-weekly newsletter, the B2B Briefing. Sign up using the fields to the right of this page to get this kind of content before anyone else. It’s not like IBM has a shortage of experts to talk about technology…

    This article originally appeared in our bi-weekly newsletter, the B2B Briefing. Sign up using the fields to the right of this page to get this kind of content before anyone else. It’s not like IBM has a shortage of experts to talk about technology…

    This article originally appeared in our bi-weekly newsletter, the B2B Briefing. Sign up using the fields to the right of this page to get this kind of content before anyone else. It’s not like IBM has a shortage of experts to talk about technology…

    Smominru Botnet Infects 4,700 Victims a Day, Including 90,000 in August

    The Smominru botnet struck more than 90,000 victims and 4,900 networks around the world this past August and continues to launch roughly 4,700 infections a day, according to a recent report. Guardicore Labs detailed findings from its study of a…

    The Smominru botnet struck more than 90,000 victims and 4,900 networks around the world this past August and continues to launch roughly 4,700 infections a day, according to a recent report. Guardicore Labs detailed findings from its study of a…

    The Smominru botnet struck more than 90,000 victims and 4,900 networks around the world this past August and continues to launch roughly 4,700 infections a day, according to a recent report. Guardicore Labs detailed findings from its study of a…