Shane Schick

Seventy-two per cent of managers believe their Gen Z employees are more tech-savvy than they are, which may explain why the vast majority of them are weighing on the kind of buying decisions that preoccupy those in B2B sales and marketing, a recent…

Oracle is challenging the old axiom that seeing is believing with a TV commercial that showcases how its cloud technology is allowing blind and visually impaired people to take on jobs that once required considerable assistance from others. The…

When my colleagues in journalism decided to switch careers and take on PR jobs, we used to refer to it as “going over to the Dark Side.” Which means, by implication, that the chief communications officer for a brand represented Darth Vader. I should…

Demandbase on Thursday is extending what it calls its ABM Ecosystem with a channel program that aims to match B2B brands with agencies, consultancies, systems integrators and other service providers that can help them achieve their account-based…

Customer relationship management applications are failing to help enterprises deliver the kinds of experiences customers want and need, the chief information officer of ServiceNow told a local Canadian user conference on Tuesday. In a keynote…

Researchers claimed a banking botnet dubbed Geost has provided attackers access to account information and other data on more than 800,000 Android users since 2016. As outlined by a new paper released during the Virus Bulletin conference in London by…

Engagio has launched a tool called Engagio Orchestrate which its CEO said will allow B2B sales and marketing teams to work better together on the activities that win more deals in targeted accounts. The San Mateo, Calif.-based firm announced Engagio…

When your company is 97 years old and grows in part through mergers and acquisitions, you’re going to have a variety of technology products running the business — or as Bob Burkhart puts it, “We have just about one of every solution and several of…

A cryptojacking malware campaign called Lemon_Duck is repeatedly upgrading its attack scripts using open-source repositories, security researchers warn. Based on the popular EternalBlue exploit best known for its association with the WannaCry…

There are some people who don’t really understand the term “best of breed,” but in the case of one customer, all it took was a botched video call for Jeetu Patel to educate them. The chief product officer at Box recalled the incident during a panel…

The work of B2B marketing team members will be replaced, at least in part, by artificial intelligence tools within the next three years as enterprises focus on things like personalized experiences for their customers, according to a research study…

BrightTalk on Monday said it would help B2B marketers develop more relevant webinars to host on its platform by opening up a tool that uses machine learning to identify the most popular topics among its more than eight million professional users. The…

A malware strain dubbed Masad Stealer is using the Telegram messaging app to steal cryptocurrency by accessing browser passwords and clipboard information, security researchers learned. As detailed in a blog post from Juniper Labs, the malware can…

B2B vendors can see the size of a deal drink by 20 per cent if buyers aren’t satisfied with their experience, and nearly half are losing customers due to poor commerce capabilities, according to studies from Apptus and Elastic Path. In an effort to…

Eighty-eight per cent of businesses say their technology budgets will stay the same or grow over the next year according to new research from Spiceworks, but but tech buyers at its SpiceWorld conference said they are juggling purchase decisions along…

Spiceworks used its 2019 SpiceWorld event to discuss its recent acquisition by Ziff-Davis B2B and introduce a console along with artificial intelligence tools it said would help its tech vendor customers create more relevant and engaging marketing…

One of the hardest challenges for any industry association is convincing non-members (and even members) to pursue its professional certification program. This often involves a lot of e-mail campaigns, web site landing pages, in-person events and…

SpongeBob SquarePants does not look happy. Eyes downcast, listlessly holding a remote control, the animated character is pictured rising out of his armchair. The caption reads, "When someone casually says dressing for Halloween is stupid..." above…

This article originally appeared in our bi-weekly newsletter, the B2B Briefing. Sign up using the fields to the right of this page to get this kind of content before anyone else. It’s not like IBM has a shortage of experts to talk about technology…

The Smominru botnet struck more than 90,000 victims and 4,900 networks around the world this past August and continues to launch roughly 4,700 infections a day, according to a recent report. Guardicore Labs detailed findings from its study of a…