I help brands rise above the noise—with standout copy, a clear voice, and smart social strategy.

Get in touch @ slybrand@gmail.com or DM me on social.
Get in touch @ slybrand@gmail.com or DM me on social.


Freelance Copy & Content Writer

2016 - Present. Writer/producer of content marketing and copywriting, sales collateral, corporate newsletters, thought leadership, case studies, social media content, and brand work in industries ranging from manufacturing, fintech, biotech, business, fashion, healthcare, and more.

Contributor, PaymentCloud/Paysely

January 2022 - 2024. Copywriter of regular B2B business finance content for a popular merchant service provider.

Social Media & Content Manager, SellWhenever

January 2022 - 2024. Copywriter of B2B real estate content for a tech and finance start-up, SellWhenever

Staff Writer, DH Travel Services

March 2021 - 2022. Author/blogger and content producer of weekly vacation travel inspiration articles for DH Travel & Great Value Vacations, serving millennial and Gen-Z travelers.

Story Consultant/Editor

September of 2020 - Present. Manuscript analysis and editorial feedback with story structure and reader notes for several author manuscripts (two novels and a memoir). References provided.

Author/Contributor

2019 - Present. Author of personal essays, published poetry, opinion pieces, memoirs, and editorial content for outlets such as Narratively, Motherfigure, Medium, NYC Midnight, Better Than Starbucks, etc. 

Copywriter, MarketSmiths Content Strategists, Inc.

2017-2019. Specializing in distilling complex, technical topics into readable, relatable, and digestible content for various outlets in finance (Thrivest, Hardworking Capital, Toast Media), the career and learning space (LinkedIn, My Financial Counsel, Grovo/Cornerstone, etc), B2B and consumer-facing tech brands (Samsung, Prismview, IBM Watson, etc), healthcare and wellness companies (Ezra, AdventHealth Systems, Doctors.com, EIR Health, etc). 

Editorial Manager/Staff Writer, Grovo Learning Co

2014-2016. Editorial department lead and head copyeditor for a busy, industry-leading B2B tech company. Managed a small team of staff writers producing all content marketing, communications, public relations support, brand work, and sales collateral for the organization, including corporate case studies. White papers, webinar presentations, blog content, web copy, etc. Ghost wrote articles for L&D thought leaders with placement in major industry media outlets.

Writer/Producer, YAHOO! / Ford Motor Co.

2014, "Driven" (Small Business Profiles, 10 weekly x 5 min). Produced weekly small business profiles (video series) for Yahoo! Finance and News with front page viewership of 50,000-2MM per episode. Head writer/producer (casting, writing, and producing/directing for over six travel shoots). Edited rough cuts and supervised editing. Series sponsored by Ford Motor Co. 

Video/Content Producer, YAHOO! / Bank of America

2013, "Destination Home" (Real estate features, news, & reporting, weekly x 3 min). Produced weekly online real estate series for Yahoo! Finance with front page viewership of 50,000-2MM per episode. Launched series and developed a new visual style as well as wrote, directed, and supervised editing for both field and studio shoots. Series sponsored by Bank of America. 

Video/Content producer, YAHOO!/Bank of America

20212-2014, "Savvy Spender" and "Financially Fit" (Weekly x 3 min). Produced weekly Webby-nominated online lifestyle series for Yahoo! Finance with front page viewership of 50,000-2MM per episode (rated USA's fifth most popular non-fiction web series at the time), developing the content, scripts, talent casting, directing, and field producing, and supervising edits to deliver the client's vision, and the show's visual style. Series’ sponsored by Bank of America. 

Additional Credits 

Writer/Blogger, Farnoosh.TV, Co-Producer, Who Killed Chandra Levy? TLC / DISCOVERY 2010-11, Segment Producer, When Aliens Attack, DISCOVERY CHANNEL 2010, Segment Producer, Mary Knows Best, SYFY CHANNEL 2010, Coordinating Field Producer, Mary Knows Best, SYFY CHANNEL 2010, Coordinating Producer of Development, Atlas Media Corp. 2009-2010, Manager, Digital & Emerging Media, Atlas Media Corp. 2008-2009, Associate Producer, Atlas Media Corp. 2004-2008. Skills include Video/Film Editor (Avid/FCP), at-home AVID/FCP system available, professional Writer/Ghost Writer, Art Director, Large-scale events & design, Special FX, Make-up, & Wardrobe.

EDUCATION, AWARDS & MEMBERSHIPS 

Pitzer College, Bachelor of Arts, Sociology & Media Studies, Robert McKee Story Seminar, Gotham Writers Workshop, Brooklyn Brainery, Webby Nominated ("Financially Fit" for Yahoo!), Pen-Parentis (member & 2019 award & scholarship winner), Association of Writers & Writer’s Programs (AWP)