Learn how to adapt from traditional SEO & improve your AI SEO algorithms to boost your prospects of getting found by modern search engines.

Great microcopy leads to a memorable user experience and very happy customers. We look at how to nail your microcopy & elevate your website.

A practical guide for how a copywriter can help businesses adapt their message, build trust and thrive in tough times.

Metro Defits are industry leaders for residential strip outs in Melbourne. Our experienced team provides end-to-end project management to ensure a smooth service, handling even the most intricate strip out jobs. We offer professional service, a…

Need a preliminary bill of sale before your work is complete? Get up to speed on proforma invoices and how to use them. What is a proforma invoice? A proforma invoice is sent to a buyer before the sale is final, to help identify products and prices…

There’s been a huge surge in freelancing, with 58 million Americans working that way in 2021. The growth is expected to continue as professionals seek flexible, higher-paying ways to work. Some 51% of post-graduate workers are now freelancing, led by…

A business proposal is a formal document you send to a prospective client in the hopes of winning a project or making a sale. In your proposal, you outline the service you’ll offer and explain why they should choose you. Types of business proposals…

Learn what lead magnets work best and how to create value-packed ones that will attract new leads to grow your email list. What are Lead Magnets? A lead magnet is a free resource that attracts potential customers to sign up for your email list to…

Learn how to avoid the pitfalls of bad writing and attract more customers with great copywriting. As a small business owner, you have a lot going on. You wear many hats and time is at a premium. You do your own marketing and writing to save money…

Learn how to get basic UX right for your SME so you can get ahead of the pack User Experience (UX) has become an important consideration in web design in recent years, but for many small business owners not much is known about it. You can be forgiven…

Learn why your ‘About’ page matters and why you should have one to convert visitors into customers. Your About page is one of the most important pages on your website and also one of the most visited. Get it right and you can build trust, improve…

Learn which features are key to having a successful website that users will value and have you at the forefront. We are spending increasing time online and user experience (UX) is becoming increasingly important. In fact, Australians spent 6 hours…

Learn what the copywriting trends will be in 2022 so that you can get ahead of the game and give your marketing campaign a turbo boost. After almost 2 years enduring the Covid 19 pandemic, clients have become savvier and expect more from businesses…

Learn what an email funnel is and why it can boost your business conversions and your profits. These days, especially since the pandemic, a lot of business is conducted online. For smaller businesses this is challenging, since traditionally business…

Learn the essential components of an effective landing page that converts traffic info leads. You have a website and update it regularly, but it doesn’t quite meet your goals. You aren’t getting the traffic or sales you feel you should be getting.…

Learn why your ‘About’ page matters and why you should have one to convert visitors into customers. Your About page is one of the most important pages on your website and also one of the most visited. Get it right and you can build trust, improve…

Get ready for the best lawn you ever had. The WORX LANDROID® automatically knows what’s best for your lawn every day. It adapts to the size and shape of your lawn and the growth rate of your grass. It learns continuously from our fleet of thousands…

Does your website need a blog? The short answer is yes, it does! In the past blogs were looked upon as a hobby and not really necessary. Many businesses had websites without a blog. With 23% of internet usage coming from social media and blogs…