I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when…

Discover how B2B ecommerce strategies differ from B2C ones, different B2B ecommerce channels, and how to successfully market a B2B business.

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it myself. AI can help with everything from brainstorming to content creation. But another marketing task that AI excels at?…

As a writer, I’ve spent a lot of time digging into different industries, from social media to sales to ecommerce. Being equipped with all of this information and surrounded by inspiring examples of successful ecommerce businesses, I’ve played around…

Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses. Your…

I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past…

If social media is essential to your business success, you must perform a social media competitive analysis to learn how your competitors market and how your performance compares. Every social media professional knows that the best social media…

I recently had a pleasant experience at a local restaurant. Everyone I interacted with was friendly, the service was fast, and my food was excellent. Not long after I got home, I saw an email from the restaurant in the inbox. It was a request to take…

What gives you better reach on X: a good old-fashioned tweet thread or one long-form post? Here’s what we found. Table of Contents Hypothesis: Long-form posts will earn more reach than X threads Methodology What do the results mean? Top takeaways…

If your business is on social media (and it should be), you need a social media risk management plan. We’ll walk you through making your own. Table of Contents What is social media risk management? What are the risks of social media for businesses? 5…