Mapping relevant content for health tech buyersIn 2024, the traditional approach to content marketing has proven futile. In an industry evolving at an unprecedented pace, you cannot keep doing the same thing while expecting different results. What is the solution now? Aug 03 24August 03, 2024PDF at Racheal Ede
Six strategies (& examples) for crafting compelling health tech thought leadership content that healthcare buyers love and engageRacheal Ede Thought leadership is all the rage in the health tech landscape these days, but how exactly can marketers do it and get it right? At a time when 95% of buyers are not actively seeking products or services, B2B healthcare technology… Jul 03 24July 03, 2024Article at linkedin.com
7 Reasons Healthcare Technology Vendors Fail At Content MarketingAs a healthcare solutions provider, you constantly wrestle with the ever-evolving buying journey. With longer sales cycles, larger buying committees, tighter marketing budgets, increasing competition, and regulatory hurdles, it is becoming more… Apr 26 24April 26, 2024Article at medium.com
