Habit stacking: how added extras make apps engagement powerhouses for Stylist and Daily Mail GroupPuzzles, podcasts and AI-assisted article read-outs are just some of the techniques Stylist and the Daily Mail are using to 'habit stack' in their apps and make each interaction as engaging as possible. Felicity Thistlethwaite and Debora Hedy Amato t... Oct 26 26October 26, 2026Article at Media Voices Podcast
How data drives membership, events and brand partnerships at Black BalladFrustrated that she couldn't break into women’s magazines, Tobi Oredein decided to do her own thing. That was Black Ballad, now the leading lifestyle publication for and by Black women in Britain. In the 12 years since it launched it has evolved from... Oct 12 26October 12, 2026Article at Media Voices Podcast
What The Guardian is doing to build robust recurring audience relationships and revenueThe struggle is real: falling traffic, AI summaries and unreliable social media referrals are pressuring publishers of all stripes. For many, building direct audiences is a key goal. For the Guardian, with supporters delivering 45% of its revenue, di... Sep 28 26September 28, 2026Article at Media Voices Podcast
Good Housekeeping MD Liz Settle: “This is the best time to work in magazines since the early noughties”Liz Settle joined Hearst UK’s Good Housekeeping magazine in 2023 and over the last three years, she’s changed a lot at the 104-year old brand. Last year was a great year for the magazine and looking ahead, she believes the tides are turning in our fa... Sep 14 26September 14, 2026Article at Media Voices Podcast
How to convince your boss to invest in printIt’s pretty easy to convince magazine fans that print is worthwhile, but it can be more difficult to bring around hard-nosed publishing managers. Here are 10 arguments you can make to help you stop managing decline and get your boss on board with a l... Aug 24 26August 24, 2026Article at Media Voices Podcast
Media Briefs: Terrapinn’s Sharon Roessen on boosting event registration and attendance with agentic AIThis feature has been written in partnership with Bridged Media. Hear more in the Media Briefs episode with Sharon Roessen, Chief Operations officer at Terrapin, discussing how the global events organiser has worked with Bridged Media to develop a se... Jul 22 26July 22, 2026Article at Media Voices Podcast
Bookazines, pop-up newsletters and video podcasts: highlights from our recent podcastsFor 2026’s second season of the Publisher Podcast, we spoke to more than a dozen leading media practitioners about their work: where they’ve found success, what they’ve found hard and which challenges they are looking forward to tackling next. Fr... Jul 20 26July 20, 2026Article at Media Voices Podcast
Brand ecosystems, the post-traffic era and scaling local journalism: highlights from our recent podcastsFor 2026’s second season of the Publisher Podcast, we spoke to more than a dozen leading media practitioners about their work: where they’ve found success, what they’ve found hard and which challenges they are looking forward to tackling next. Fr... Jul 06 26July 06, 2026Article at Media Voices Podcast
Audience-first focus drives multi-platform success at Immediate’s food brandsWhen Lily Barclay joined Good Food Magazine as a digital assistant, print dominated the title’s output. Now, Barclay is content director for Immediate Media’s Food Group and print is just one part of her muti-platform, multi-brand portfolio. This ... Jun 30 26June 30, 2026Article at Media Voices Podcast
From magazine to outdoor media ecosystem: the evolution of Outside IncOutside magazine once set the gold-standard for long-form journalism about life outdoors. These days, it sits at the centre of a media ecosystem designed to inspire and guide people from the first tentative steps of their journeys outdoors to celebra... Jun 23 26June 23, 2026Article at Media Voices Podcast
Three perspectives on zero-click searchLike every big story, the arc of the zero-click narrative varies depending on who is telling it. Each of the three sets of protagonists in this tale - search users, Google and content creators - think about zero-click very differently, as Peter Houst... Jun 18 26June 18, 2026Article at Media Voices Podcast
How The Guardian turns pop-up newsletter readers into regular subscribersThe World Behind the Cup is the latest short-run newsletter series from The Guardian. The paper’s Head of Newsletters, Toby Moses, explains how the publisher’s strategy for pop-ups - and newsletters more generally - has evolved over the five years th... Jun 16 26June 16, 2026Article at Media Voices Podcast
Has publishing’s ‘distribution engine’ stalled?There is no doubt that the era of AI Overviews has arrived and the rise of zero-click search has brought the potential to completely transform how content is discovered, consumed and monetised. In this extract from our new report, The Zero-Click Cont... Jun 04 26June 04, 2026Article at Media Voices Podcast
Report: The Zero-Click Content ShiftWhat is zero-click search, and does it really pose an existential threat to the publishing business? Our new report, The Zero-Click Content Shift, aims to answer exactly that question. Produced in association with Woodwing and authored by MediaVoi... May 28 26May 28, 2026Article at Media Voices Podcast
Bauer’s Lauren Holleyoake on the business of bookazinesLauren Holleyoake is publisher of three of Bauer UK’s most iconic glossy magazines. She is also the lead for the company’s bookazine business, launching titles like Your Definitive Guide to the Masters from Today’s Golfer. That might seem like a mism... May 26 26May 26, 2026Article at Media Voices Podcast
Bustle’s Charlotte Owen on ditching the ‘everything for everyone’ eraCharlotte Owen is the Editor-in-Chief of the millennial women’s media brand Bustle and the EVP of Editorial for its parent company, BDG. Rather than see her portfolio role as a challenge, she sees it as a ‘gift’ now that the ‘weird era’ of trying to ... May 12 26May 12, 2026Article at Media Voices Podcast
How a creator-led news network is amplifying voices from the Global SouthIsmail Akwei is the editor of Global South World (GSW), a news brand founded in 2023 to build a more informed and nuanced understanding of the Global South. Its mission is to ‘counter parachute journalism and condescension’ with news and opinion from... May 05 26May 05, 2026Article at Media Voices Podcast
Variety’s Dea Lawrence on turning a legacy publication into a cultural brandMore than a century old, Variety has transformed from a B2B pure play to a hybrid business and consumer publication. Publisher and co-president Dea Lawrence explains how this shift has helped the entertainment industry’s paper of record thrive throug... Apr 28 26April 28, 2026Article at Media Voices Podcast
The opportunities in print magazine publishingThis is the best time in decades to take advantage of a revived interest in printed magazines. How you make the most of the print opportunity will depend on the markets you work in. As part of our report into the Print Revival, Peter Houston takes a ... Apr 07 26April 07, 2026Article at Media Voices Podcast
The challenges of print magazine publishingWhatever the talk of a print revival, no one would pretend that publishing a printed title is without its challenges. Peter Houston breaks them down, and what to consider to overcome them, in this feature from our report into The Print Revival. In... Mar 31 26March 31, 2026Article at Media Voices Podcast