Pamela Rosen

I’ve been trying every way I can to talk about Taylor Swift lately. Her new album came out in October and my household has been consumed. I even hosted a “Midnight's Brunch” to celebrate, where I had people aged 2 to 45 in glitter. Yes, I am a super…

Whether you’re on the receiving end or have the unenviable task of delivering bad news to employees, the stress and emotions surrounding it can be overwhelming. Word of large-scale layoffs in the tech sector filled our social media and newsfeeds this…

As humans, we can learn from everything. Lessons about the human experience are everywhere if you're open to them. If you're a lover of nature like me, you know that it has a lot to teach us. In oceans worldwide, pods of humpback whales form…

Confession: I'm a white-knuckle flyer. Even though I travel a lot, every clang, rattle, and clink on an airplane can send me into a tailspin (pun intended). To stay as calm and collected as possible, I look for reassurance. And I always find it—in…

If a salesperson can follow up on a lead within an hour of receiving it, that salesperson is 60 times more likely to have a meaningful conversation with a decision-maker. This discovery from Harvard Business Review is a compelling argument for…

Congratulations, your company closed a big sale. After the excitement and celebrations calm down, it’s inevitable to wonder how your company can make that big win repeatable. A crucial function of the RevOps team is sales attribution, which is t

What is campaign attribution? How to justify $1000 CPL What is campaign attribution? Ask anyone who’s ever worked in marketing about the biggest thorn in their side, and they’ll almost always say the same thing: showing how their marketing efforts…

7 things to consider when you shop for a data enrichment provider Romantic spirits may say that love makes the world go ’round, but we in RevOps have a different perspective: data makes the world go ’round. After all, everything we do depends on…

Who are your ideal prospects? Every company has a rough sketch of the type of buyer most likely to purchase their product. In RevOps, developing an ideal customer profile (ICP) is a data-based process that ensures identifying your ideal customer is…

What’s at the heart of all successful businesses? From customers to owners, from vendors to employees, the one thing that drives the best to the top is trust. And inside a company, marketing and sales teams need to rely on the tools that help them…

What is automated lead routing: Like Amazon, but for RevOps teams What is automated lead routing? Getting leads to the right salesperson while the lead is still hot is both an art and a science. There’s a strategy behind every bit of data that gets…

Can Marie Kondo help declutter your tech stack? You know you’ve done something right when your name becomes a verb. That’s what happened with Marie Kondo, whose tidying-up methods have become world-renowned. To “Marie Kondo” something is now…

CEO Notebook: An Exciting Year Ahead for Evernote As Evernote’s CEO, I’m amazed every day. I get to see our employees working hard to develop the product and create new partnerships and innovations that promise to make Evernote even better. I also…

In the past, we’ve highlighted some of the unique ways Evernote helps writers’ creative work—from researching to archiving ideas. We recently caught up with Aaron Mahnke, author and host of the wildly popular and frankly hair-raising podcast “Lore.”…

Published on February 25, 2016 There are two truths that everyone who works in the entertainment industry in Hollywood knows: first, it’s impossible to separate work from life outside work. They blend and become one and the same. Why? Because of…

I'm a singer. I love how songs can speak across boundaries of culture and time, bringing people together in a moment of powerful shared emotion. Every aspect of a song is important — including the melody, harmony, and rhythm — but more than…

I can’t remember how old I was the first time my dad put a tool kit in my hands, but I was young enough for my mom to be alarmed that Dad was letting me handle sharp objects. My family’s business was home construction, but my…