Thought leadership content
Do your executives or developers have ideas, hot takes, or theories they don’t have time to articulate? Does your company have a bold stance but no ready-to-share explanation for its position? I write nuanced, research-backed thought leadership content that generates discussions and sparks thought-provoking ideas. Show why your company is one developers should trust, follow, and believe.
Example: Flow state: Why fragmented thinking is worse than any interruption for Stackblitz/Bolt.new.
Check out my thought leadership collection here.
SEO/AEO content
SEO remains a powerful traffic driver and, more often than not, SEO and AEO goals align: Accurate, authoritative, well-researched content on brand-relevant keywords and topics still drives traffic. I provide content that balances search intent, technical accuracy, and brand-building narratives that influence LLM outputs.
Example: Single-Agent vs Multi-Agent Systems: Two Paths for the Future of AI for Digital Ocean.
Check out my SEO/AEO content here.
Hiring content
Hiring developers is expensive work, and finding the most skilled, best-aligned developers can be the difference between middling growth and hyper growth. I work with your hiring team, marketers, and developers to create content that appeals to prospective employees. I can interview your developers to write a story about a recent project, interview company leaders to show off your company culture, and work with executives to write landmark pieces that lay out your company’s inspiring vision.
Example: How We Cut Process and Drove Growth at Synthesia for Synthesia
Check out my hiring content here.
Content repurposing
Do you run webinars? Invite industry leaders to speak on panels? Run surveys with pages of impressive stats? Your content is great; don’t let it flash and fade. I repurpose existing material in one format and turn it into evergreen content that can extend the life of the original material and give you the chance to re-promote it.
Example: AI Won’t Solve Your Developer Productivity Problems for You for Uplevel
Check out my content repurposing collection here.
Case studies
Top-of-funnel content drives traffic, but bottom-of-funnel content drives conversions. The problem? Case studies, the centerpiece of any BoFu content mix, are often dry, superficial, and fluffy with marketing-speak. Conversion is not the time to stop writing for developers. I work with your team (interviewing your customers or working with existing material) to write narrative case studies that draw readers into your customers’ problem, walk them through the solutions you provide, and demonstrate the value you provide through metrics, quotes, and proven impact.
Example: How GameChanger used LTV modeling to predict and prevent churn for Hex
Check out my case studies collection here.