Natalie Missakian

Tara Sparks was just days away from starting her new job at Novo Nordisk in February 2025 when she gathered with some friends to watch her team, the Philadelphia Eagles, take on reigning Super Bowl | Tara Sparks was just days away from starting her new job at Novo Nordisk in February 2025 when she gathered with some friends to watch her team, the Philadelphia Eagles, take on reigning Super Bowl champs, the Kansas City Chiefs.

For Meghan O’Hora, pharma marketing isn’t about patients. It’s about people and making real connections that help them see beyond their diagnosis toward a healthier future.  | For Meghan O’Hora, pharma marketing isn’t about patients. It’s about people and making real connections that help them see beyond their diagnosis toward a healthier future.

As senior director of client services for The Trade Desk, Elizabeth Keenan oversees teams responsible for audience strategy, campaign management and data analyt | In a Q&A for Fierce Pharma Marketing’s “Rising Stars” series, Keenan discussed how she landed on the tech side of pharma marketing, how lived experiences can influence campaigns, and what spinning tunes and serving up ads have in common.

Know a standout early-career pharma marketing pro? | In a Q&A for Fierce Pharma Marketing’s “Rising Stars” series, Kraemer discussed how patients inspire his work, his advice for industry veterans and how he unwinds on the fairway.

Bristol Myers Squibb has rolled out MS Workspace, a new website and podcast series that aims to help employers support workers living with MS.

J&J is tapping the power of storytelling in its new four-part "HIV Heroes" series, which spotlights activists around the globe.

A Biohaven-sponsored survey on migraines and mental health found patients and doctors aren't talking enough about how they're connected.

Last year, Bristol Myers Squibb partnered with historically Black colleges and universities to help groom Black college students for future jobs in the pharma industry.

Olympic gold medalist Lindsey Vonn is opening up about her sleep struggles as the newest celebrity spokeswoman for Idorsia's Quviviq.

Biohaven is hammering home the “all in one” simplicity of Nurtec ODT with a new DTC campaign starring Khloe Kardashian.

More than half of LGBTQ patients in a new Phreesia/Klick Health survey feel the pharma industry doesn’t understand their needs.

Amgen's latest podcast series, The Generative Biology Revolution, focuses on the use of AI in drug discovery and development.

Biogen is joining forces with Happify Health to help support multiple sclerosis patients through the tech company’s AI-powered care community, Kopa.

Biohaven wants to help people take control of their migraines by taking control of their Twitter feeds.

Eli Lilly and Boehringer Ingelheim made news last spring with the early halt of a trial testing SGLT2 inhibitor Jardiance for CKD.

Only half of the 168 HIV/AIDS patient groups polled in a new survey rated pharma's overall reputation "excellent" or "good."

Klick Health is going global.

Deb Jobe, 56, wants people to know that younger people can have dementia, too, so she's sharing her experience in a new awareness campaign.

Health ad tech company DeepIntent is partnering with omnichannel campaign management company Clinch to help pharma deliver ads with a personal touch.

Drug companies are obligated to warn doctors, but not patients, about potential risks, even in the age of DTC ads, a state supreme court ruled.