Nicole Owens

A robust content strategy reaches the right customers at the right times. When it's accessible, it reaches even more, brought to you by the Bureau of Internet Accessibility.

Considering ways to expand that are off the beaten path can prove to be a positive move that lands a new audience and teaches you how to overcome unique challenges and build a more successful future.

When should you incorporate emerging social media channels into your restaurant marketing strategy? Where do you start and what if it goes wrong?

Schlotzsky's gamification strategy resulted in the enrollment of over 43,000 new members to its mobile loyalty app.

Understanding what makes Millennials tick will determine the direction a restaurant should take in capturing their attention on social media.

The surprising element of success at Buffalo Wild Wings is not just the restaurant's wings, according to CEO Sally Smith in her BAR Keynote Speech at the National Restaurant Association's 2015 show in Chicago.

Technology and social media outlets provide opportunities to personalize messages, but showing the locals you care about their community is proving to be an effective way to target customers and build loyalty.

Research company Software Advice recently conducted a study for tablet POS technology to determine how the technology would impact tipping habits and the customer experience.

Panera will report on its Q4 and FY 2014 earnings on Feb. 12, and the question on everyone's mind is, "How's that 2.0 thing going?" We sat down with Panera's Blaine Hurst for some background and an update.

How do we develop an inviting and interactive retail environment in the digital age?

In New York, attendees will be able to learn about the marketing mix that works for their company through a look at marketing and IT collaboration as well as models for predicting customer behavior.

Voice ordering was also a highlight of Q3, with more than 200,000 voice orders placed despite no promotion of the platform since the June launch.

With all the attention tech-savvy millennials are getting for their love of self-service, there's a forgotten market demographic that could mean more revenue for your kiosk – if only you could get their attention.

From entry to departure to arrival, kiosks could soon make it possible to venture through an airport without a single human interaction.

Kiosk software provides accessibility to Penn State and other museums and engages the public.

The brand examines sales and coupons to find out what works, and also leverages word-of-mouth messaging from loyal customers.