Michelle Dakota Beck

If you're wondering how to become a content creator, it all starts with the right characteristics and practices.

The gig economy, which consists of workers who aren’t in traditional nine-to-five employment, is growing. Most people in the business world are aware of that, but what they might not know is how Generation Virtual is going to expand that gig economy.

Your company's content marketing strategy is important, and you may have to change it now that Google has changed its algorithm with the BERT update.

Your content marketing should be authentic in order to attract the highest number of customers to your company in the short and long term.

The personal touch in content marketing is an excellent way to get your company's customers interested in coming back for more nearly every time.

Your customer is on a journey. If you don't map content to fit that journey, the customer won't respond the way you want them to.

The right content planning tools make all the difference. Here are six of them to try out as you move into the new year.

Enterprise content management is vital when it comes to operating your business, and it's well worth the effort to start and operate it.

If you have a content strategy plan, have you refreshed it lately? It may need some changes to really be effective for your business.

The idea that content marketing is dead isn't realistic. But there are still people who think there are other options that are better than content.

Content seeding involves scattering content throughout the internet, in relevant places where your customers will see it and respond to it the right way.

Teaching your readers isn't hard if you can also entertain them at the same time. It's a great way to get them interested in you.

Searching keywords for your content has to be done the right way, in order to get the best possible results from the experience and effort.

A good writer is important for anyone who's getting into biztech consulting, because telling clients how you can meet their needs is a valuable skill.

Why do personas really matter that much when it comes to your customers? Here are six of the top reasons that customer personas are important.

Here are some tips to make sure your customers read what you have to say and stay engaged with the content from beginning to end.

Even if you have the best content ever seen, it's not going to matter if people can't find it. Here's what you need to know to pick your content channels.

No matter how great your blog might be, it isn’t going to help your business if no one can find it. Start using these 6 promotional techniques today!

Here are four things you need to carefully consider when you're making adjustments to fall in line with Google's algorithm.

Find out how a simple blog post can show customers that you understand their needs, goals, and desires...and can help lead them to a buying decision.