No top-level domain is permanently free. Here’s how to get a domain name for free, what each really costs, and which fits a store.

RFM analysis scores customers so you can target your marketing more effectively. Learn how to calculate RFM scores and build segments that sell.

Gross merchandise value (GMV) is your total sales before expenses and fees in a set period of time. Learn the GMV formula, what it leaves out, and how to grow it.

NFC mobile payments let customers pay by tapping a card, phone, or watch. See what hardware, setup, and security your store needs to accept them.

Learn what podcast advertising costs, which ad formats exist, and where to buy a spot, plus a realistic first-buy budget and how to measure success.

Which online payment methods should your business accept? Compare five options by cost, settlement speed, customer preferences, and risk.

Rank higher in search results and drive organic traffic to your website with SEO marketing, including key types, tactics, and metrics.

Economies of scope can lower unit costs when related products share resources. Learn the formula, see examples, and decide if it fits your business.

Learn how to start a New Jersey LLC: Name your business, file the Certificate of Formation, and stay compliant with annual reports and taxes.

Learn what a revenue model is, compare seven ecommerce revenue models, and choose the right one to earn steady, scalable income for your business.

What is a nonprofit? Learn how these mission-driven organizations work, common 501(c) types, and the steps to start your own.

An EFT payment moves money electronically into or out of a bank account. Learn the main types, how long each takes, and how to accept them.

A solopreneur runs a business alone, with no employees. Learn how solopreneurs differ from entrepreneurs and how to become a successful one.

Benchmark your store’s sales, inventory, and customer metrics against industry data to see how you can improve your store performance.

See how gift cards work for retailers, from purchase to redemption. Learn the benefits, card types, and how to sell gift cards with Shopify POS.

Store credit is monetary value you give customers to spend in your store. Learn how to issue, refund, and track it directly in your Shopify admin.

Learn the key differences between markup and margin and how to calculate each. Get a conversion chart that will help you price your products.

Net profit margin shows what portion of every sales dollar you keep as profit. Learn the formula, see an example, and find out what is a good margin.

Learn what an income statement is, why it matters, and how to create one for your business. Includes components, formulas, and examples.

More than 60 email marketing stats every ecommerce merchant should know, including ones on open rates, ROI benchmarks, automation, and AI, to help store owners.