About Mel

About Mel | Premium Copywriter &amp; Content Strategist for Purposeful, Growing Organisations

With 7 years of experience working for Australia's #1 property website, I have a depth of knowledge in customer insights, the property industry and real estate sales. This has led to writing content and email strategies for some of Melbourne's top property management and buyer advocacy companies.

With a background in B2B and B2C tech, I have expanded my writing experience into agtech, AI, pasture management, and most recently,  the hay and fodder industry. Here are some published examples.

Here is a collection of copy assets I have written for the performing arts sector.

Here is a collection of pieces I heave written around women's health, parenting, and caregiving.

A market close to my heart, here are examples of web copy and other copy assets I have written for female entrepreneurs and business owners.

Here is a collection of copy assets and content I have written for numerous Australian ecommerce brands.

I helped launch and define this Melbourne streetwear start-up's brand foundations, tone of voice & communications. Greatfool has grown from fitting the free-spirited ladies on the Melbourne scene to the shelves of Wolf & Badger Los Angeles & London.

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About Mel

Greatfool Streetwear Look Book